Your Opportunity at ARC'TERYX:
As the Senior Global Brand Manager - Trail at Arc'teryx, you own the global positioning and direction of the brand across our Trail activity category. As the business' industry expert, you are a leader within the brand marketing team, ensuring the perspectives of the endemic trail community are represented and integrated across the brand. You apply your in-depth knowledge of the sport to influence the global brand strategy and key storytelling calendar, ensuring regional integration and brand consistency. Your strategic product positioning and clear GTM strategies and briefs create global brand energy through key products, innovations and stories.
Above all, you are deeply connected to the trail community, understanding every nuance of the sport - events, athlete mindsets, brand and product.
This role can be hired remote and will require regular travel into the North Vancouver headquarters. Business operations occur in the Pacific time zone.
Meet Your Future Team:
The Brand Marketing team is the direct connection between the guest and the Arc'teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.
If you were in the Senior Global Brand Manager - Trail role now, here are some of the core activities you would be doing:
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