Job Description

About Northern Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.
What We\xe2\x80\x99re Looking For We are currently seeking a highly skilled and ambitious Senior Digital Marketing Strategist with a proven track record of planning and managing impactful, data-driven lifecycle marketing programs that drive acquisition, nurture, and retain customers through a defined journey and drive retention across the customer lifecycle.
Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace!
Benefits of Becoming a Northerner In exchange for your talent and expertise, Northern is committed to providing:

• Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few!...
Duties & Responsibilities

• Develop strategies and lead the technical execution of full-service lifecycle marketing programs. primarily including email, SMS, loyalty, and customer-centric journeys
• Accountable for high-quality project deliverables, including defining and enforcing quality, accessibility, and compliance standards for optimal results
• Define success KPIs and benchmarks to ensure plans aim to achieve project goals and are positioned for measurable success
• Conduct audits on clients\xe2\x80\x99 lifecycle marketing initiatives to create strategies for proposals
• Aid in the preparation and delivery of client presentations and effectively handle technical questions from clients
• Identify and develop service offering narratives that enable Northern to expand existing client services and new client acquisition
• Provide subject-matter expertise on all things email marketing to internal teams (Accounts, Project Management, and Solutions) in order to develop client solutions and proposal
• Support comprehensive digital marketing strategies for clients using necessary channel tools (e.g. email, SMS, loyalty, CRM, and/or push)
• Collaborate with inter-departmental and cross-functional team members to optimize client experience and ensure optimal solution delivery

Knowledge, Education & Experience Required

• 5+ years of digital marketing experience with a proven track record in email marketing
• Advanced experience with Klaviyo, Salesforce Marketing Cloud, Yotpo, Marketo, HubSpot, and/or Omnisend
• Experience with SMS marketing and CRM platforms required
• Experience with HTML & CSS within email platforms
• A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital marketing
• Knowledge of CASL, CAN-SPAM, and GDPR compliance
• Awesome Google Workspace skills

Bonus Skills!

• Experience with other enterprise ESPs such as Braze and/or Emarsys
• Google Analytics certification

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation. Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner \xe2\x80\x94awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards. Northern\xe2\x80\x99s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work\xc2\xae Canada including Best Workplaces\xe2\x84\xa2 in Canada, Ontario, for Women, for Hybrid Work, and more.
Equity and Diversity Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.