Job Description

Medavie is a national health solutions partner that integrates benefits management, health management and health care delivery. Together, with our team of more than 7,700 professionals, we are committed to improving the wellbeing of Canadians.

As a not-for-profit organization, Medavie oversees Medavie Blue Cross, a premier all-in-one benefits carrier and public health program administrator, and Medavie Health Services, a national primary health care solutions organization and the largest contracted provider of emergency management services in Canada.

We are one of Canada\'s Most Admired Corporate Cultures, one of Canada\xe2\x80\x99s Top 100 Employers and an Imagine Canada Caring Company.

We don\xe2\x80\x99t have shareholders. Instead, we proudly invest in communities to help address some of Canada\xe2\x80\x99s most pressing health care challenges.

Job Title: Senior Digital Content Advisor
Department: Brand and Creative Services
Competition: 86155
Internal/External: Internal/External
Employment Type: Full Time, Permananent
Location: Nova Scotia, New Brunswick, PEI, Newfoundland, Ontario, Quebec - Remote Available
Salary: Competitive Compensation
Reports To: Manager

The Senior Digital Content Advisor is a key member of the Medavie\xe2\x80\x99s Brand and Creative Services Team. This role supports the success of the Medavie brand by driving many aspects of our external digital presence including content strategy, management of company websites, and supporting marketing and social media efforts.

The successful candidate excels in content strategy and digital communications or marketing. They will collaborate closely with Brand team colleagues to develop and manage digital content across our channels, manage our presence on third-party channels, and will work with a wide breath of marketers, communicators, designers, developers and consultants to ensure we represent our brand and tell our story online in engaging and innovative ways.

Responsibilities:

• Lead Medavie\xe2\x80\x99s external digital content strategy including our approach for blogs, storytelling, and static content across our digital channels
• Lead approach to redeveloping corporate websites
• Manage ongoing web content needs by working closely with stakeholders to plan, design, create, edit and publish external facing web content ensuring content is consistent, based on identified audience needs and follows best practices and standards
• Collaborate with Medavie\xe2\x80\x99s Social Media Lead to manage Medavie\xe2\x80\x99s overall social presence, ensuring content is optimized and followers remain engaged
• Support Medavie\xe2\x80\x99s digital marketing efforts
• Lead strategic approach to managing our reputation on third-party platforms, including rating and review websites
• Monitor and analyze the performance of Medavie websites and other digital assets, creating reports to inform colleagues on insights and trends and utilizing them to propose improvements
• Support online and offline copywriting and editing
• Lead digital approach to special projects where required

You have:

• Minimum 6+ years of performance-based, digital-focused marketing or communications experience including web content writing, content design and providing analysis, content strategy, and preparing recommendations and advice based on the performance of digital activities
• Strong written and oral communication skills with the ability to deliver both planned and in-the-moment content
• Strong knowledge of modern online communications and marketing trends and standards, including accessibility and design
• Comfort working day-to-day with content management systems including Craft CMS
• Experience in SEO, Google Analytics and native analytics in prominent social media platforms
• Experience in social media management
• Comfort working in a hybrid environment and collaborating with diverse professionals across Canada
• Excellent organization and project management skills, ability to manage multiple and changing priorities and deadline driven
• Ability to discern key fundamentals from complex information and develop into easy to understand and engaging content
• Ability to balance solid strategic thinking and execution in a fast-paced environment
• Digital marketing experience is considered an asset
• Bilingualism (English and French) is considered an asset

We are an Equal Opportunity Employer.

Medavie strives to foster a culture where everyone is enabled to achieve their full potential - a culture of diversity, equity and inclusion (DEI) where we live our values every day in the way we treat each other, our members and the communities we serve. Accessibility is a top priority.

For applicants with disabilities, we provide accommodations throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Medavie Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. All personal information is collected under the authority of the Municipal Freedom of Information and Protection of Privacy Act.

We would like to thank all candidates for expressing interest. Please note only those selected for interviews will be contacted.

Medavie Blue Cross