Job Description

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.



Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces(TM) for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For

We are looking for an experienced

Senior

Digital Advertising Strategist

to join our growing team and lead paid media strategy development and execution on key accounts.



We're looking for an experienced

Senior

Digital Advertising Strategist

to help lead the development and execution of data-driven, results focused, high performing paid advertising campaigns. This valuable team member has knowledge and experience in cross-channel campaigns and pairs it with a deep understanding of start to finish execution of paid advertising campaigns from the

research, plan, implement, and report on paid advertising campaigns

and everything in between, across a variety of platforms and tactics such as

Google, Facebook/Instagram, TikTok, Pinterest, Snap, LinkedIn

, and more.



Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace!*

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:



Robust Benefits plan, including a Health Spending Account Wellness Program & LifeWorks EAP Fitness Reimbursement Program Vet Care Program RRSP Matching Profit-Sharing Performance Bonuses Endless Professional Growth Opportunities Delicious Meals & Company Social Events Free Onsite Parking Referral Bonus Program Flexible work environment - so you can work where & when you work best Allowance to help set up home office

Just to name a few!...

Key Responsibilities

Lead paid media strategy and execution

across platforms like

Google, Meta, TikTok, Pinterest, Snap, and LinkedIn -

owning

campaign planning, setup, optimization

, and

reporting

Develop data-driven campaigns

that align with

client goals and KPIs

, using

research, audience targeting

, and

performance insights

to drive measurable results

Monitor and manage campaign performance

, making

strategic optimizations, troubleshooting

issues, and proactively identifying opportunities for improvement

Create and present detailed reports and performance insights

, clearly communicating results, trends, and

actionable recommendation

s to clients and internal stakeholders Act as a

trusted client partner,

participating in calls,

providing strategic direction

, and ensuring

alignment between campaign execution and business goals

Oversee campaign quality and performance,

reviewing and

optimizing ad copy,

landing pages, creative assets, and campaign structures in collaboration with cross-functional teams

Own media pacing and budget management,

ensuring campaigns stay on track and aligned with planned spend and performance expectations

Stay current on digital marketing trends and platform updates

, sharing insights with the team and applying new tactics to push performance

Mentor and support

junior team members,

reviewing work, providing feedback, and sharing best practices

to strengthen department expertise

Support business growth efforts

, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts

Knowledge, Education & Experience Required

5+ years of experience in digital advertising

, with a focus on paid campaign execution Successful completion of a post-secondary program in a relevant field (e.g., Marketing, Advertising, Web Development, Computer Science) or equivalent work experience

Proven track record of developing and executing high-performing digital advertising strategies

across platforms such as

Google Ads, Facebook Ads, and YouTube

Hands-on experience managing campaigns in Facebook and Google Ads

, including SEM, PPC, and CPM trends

Comfortable presenting campaign metrics and performance insights

, both internally and to clients

Proficiency with attribution and tracking tools, such as Google Tag Manager, Facebook Pixel, and Google Analytics

(certification is an asset) Google Ads and Google Analytics certifications are preferred

Strong analytical mindset with the ability to make data-driven decisions

Thrives in fast-paced environments, balancing independent ownership with strong collaboration skills Supreme attention to detail Comfortable with daily video conferencing and remote communication tools

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.