Job Description

About Cutting Edge Digital Marketing

Cutting Edge Digital Marketing is Edmonton's award-winning, locally owned and operated digital marketing agency, proudly serving Alberta from our Edmonton headquarters. Founded in 2016 by CEO Bradley Velsink, we've established ourselves as a leader in helping local businesses succeed online with cutting-edge solutions.

We're honored to be recognized as the winner of both the Best of Alberta and Local Excellence awards for 2023 by UpCity, and have received Gold Badge recognition for Best Marketing Agency and Silver for Best Web Design from Best of Local Edmonton. Our team specializes in delivering data-driven results for trades, trade services, and oil & gas companies throughout Alberta.

At Cutting Edge Digital Marketing, we don't just create visibility, we ensure tangible ROI for every client. Our CEO Bradley Velsink brings expertise as a Fractional CMO with deep understanding of web design, development, and setting new standards in the digital marketing arena. We take pride in our Albertan roots and our commitment to helping local businesses thrive in the digital age.

Job Summary

We are seeking a highly analytical and strategic

Senior Digital Marketing Strategist

to join our award-winning team. This role is perfect for a data-driven marketing professional who thrives on helping trades, construction, and oil & gas companies transform their digital presence and achieve measurable business growth.

You'll work directly with Alberta's hardest-working businesses, taking a holistic approach to marketing that integrates website analytics, sales processes, and operational insights. This isn't just about running campaigns - you'll be a trusted advisor helping clients turn their business goals into actionable marketing strategies that deliver real ROI.

Digital Marketing Strategist (Edmonton, AB)

We are seeking a results-driven

Digital Marketing Strategist

with strong B2B and industrial experience to join our team in Edmonton. This role combines strategic planning, hands-on execution, and data-driven optimization to deliver measurable results for clients across construction, energy, trades, and manufacturing sectors.

Key Responsibilities

Strategic Planning & Analysis

Implement analytics and reporting tools (GA4, Looker Studio, Google Tag Manager, Search Console, advanced Excel/Google Sheets). Develop reporting dashboards and KPIs for campaigns, website performance, SEO, lead generation, and follower growth. Analyze client operations and marketing data to understand business challenges and objectives. Create integrated strategies that align marketing with sales and operations. Convert client wish lists into actionable, ROI-driven plans with clear timelines. Present monthly executive dashboards and insights to business owners and stakeholders.

Multi-Channel Campaign Execution

Plan and execute campaigns across: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Campaign Manager Organic and paid social media SEO strategies (keyword research, competitor benchmarking, content optimization) Email and CRM automation campaigns Traditional advertising where relevant (print, radio, etc.) Develop compelling content: case studies, landing pages, ad copy, email campaigns, and social media. Maintain editorial calendars aligned with business goals. Track and optimize campaigns for CTR, conversions, and profitability.

Client Relationship Management

Serve as the strategic consultant for clients in industrial and blue-collar sectors. Manage vendor relationships and coordinate integrated campaigns. Support multi-region and international operations where applicable. Clearly communicate results, recommendations, and next steps.

Data Analysis & Optimization

Interpret website analytics, customer behavior, and advertising metrics to refine strategy. Optimize funnels and lead quality through CRM systems. Continuously improve campaigns with data-driven insights. Provide actionable, business-oriented reporting that ties marketing spend to measurable outcomes.

What You Bring

Required Skills & Experience

3-5+ years of digital marketing experience with proven ROI results. Based in Edmonton, Alberta, with local market knowledge. Strong B2B/industrial marketing background (construction, energy, manufacturing, or trades).
Technical proficiency in:

GA4, Google Search Console, Google Tag Manager Google Ads, Meta Ads, Microsoft Ads, LinkedIn Campaign Manager SEO strategy and SEMRush WordPress (or similar CMS) Looker Studio dashboards CRM setup, management, and optimization Advanced Excel/Google Sheets for data analysis Strong organizational, analytical, and communication skills. Ability to present complex concepts to non-marketing audiences. Project management skills: turning strategy into execution while coordinating across teams.

Preferred Qualifications

Bachelor's degree in business, marketing, communications, or related field. Experience with business consulting and aligning marketing with sales/operations. Familiarity with traditional/multichannel approaches. Graphic design ability (Canva, Adobe Creative Suite). Experience with AI marketing tools and automation platforms. Creative problem-solver with a track record of innovative solutions.
Be part of a growing local team today! We are looking for local talent in Edmonton, Alberta, Canada.

Why Join Our Team

Competitive Benefits Package

Health Benefits Spending Account

for comprehensive healthcare coverage

Professional Development Opportunities

- stay ahead of industry trends with learning and certification support

Team Events and Company Culture

- join an award-winning team that celebrates success together

Casual Work Environment

- focus on results, not dress codes

Work-Life Balance

- flexible arrangements to support your best work

Growth & Development

Work directly with successful Alberta business owners across diverse industries Opportunity to specialize in high-demand B2B industrial marketing Access to cutting-edge marketing tools and platforms Mentorship from CEO Bradley Velsink and experienced marketing professionals Clear pathway for advancement within a growing, award-winning agency

Impact & Recognition

Join a team recognized as Alberta's Best Marketing Agency Work with local businesses that are the backbone of Alberta's economy See direct impact of your strategies on client business growth and success Be part of an agency setting new standards in digital marketing excellence

?

Wage?

To be determined based on experience.

Ready to Apply?

If you're a strategic marketing professional who thrives on delivering measurable results for Alberta businesses, we want to hear from you. Send us your resume, a cover letter explaining why you're passionate about B2B marketing in the trades/energy sectors, and examples of campaigns where you've driven real ROI for clients.

Job Type: Full-time

Work Location: In person