Job Description

No other bank is doing what we do.

At BDC, we help Canada and its entrepreneurs create a prosperous, inclusive and green economy. Our mission is to help Canadian businesses thrive by providing financing, capital and advisory services. We're devoted to Canadian entrepreneurs. We're also dedicated to our employees. Adaptable. Inspiring. Different. There's a reason we like to work here, and we think you'll like it too. Join BDC and help make a difference!

Diversity. Equity. Inclusion. They're more than just words for BDC. These concepts are foundational to our success and to our ability to attract, retain, mobilize and develop the right talent, as well as to offer a healthy, professional and collaborative environment. We are committed to cultivating and preserving an environment where all employees can thrive, and, for over a decade, we have been recognized as one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers. In recruiting for our team, we welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, disability, sexual orientation, beliefs, experiences, and more.

POSITION OVERVIEW

Are you a creative, problem-solver with the ability to see the big picture? BDC is looking for a Senior Copywriter with an advertising agency background who will be responsible for BDC's tone of voice and for developping impactful messages. As part of the Brand and Creative Services team, we collaborate with multiple internal teams and external agencies to deliver top-notch brand and creative experiences.

THE CHALLENGES THAT AWAIT YOU

Actively participate in the development of all BDC tone of voice evolution strategies.

Act as a the brand voice keeper by promoting and ensuring its proper use.

Develop creative strategies for various initiatives/campaigns.

Initiate and actively participate in the creative process to produce quality creative

Work closely with our graphic designers on high level concepts and final executions.

Initiate and maintain strong relationships with internal teams and external agencies to maintain an integrated approach to the creation and production of advertising materials.

Build a network of contacts and freelancers and maintain relationships with external suppliers (copywriters, editors, translators, and).

Proactively develop solutions make copy on brand across teams, projects and channels.

Write high quality copy from concept to execution within BDC brand tone and guidelines.

Write brand messaging across a range of internal and external touchpoints, including advertising, landing pages, social media, etc.

Master and contribute to BDC's editorial style guide and best practices to maintain consistent copy treatment.

Clarify complex topics in easy-to-understand language.

Understand current and future product offerings and formulate clear value propositions about them in order to promote them.

Review final deliverables to ensure that final content is in line with expectations.

Ensure advertising content is properly adapted or translated from English to French and vice versa;

Keep abreast of advertising, creative and writing best practices.

Actively participate in daily ceremonies and weekly team meetings.

WHAT WE ARE LOOKING FOR

Bachelor's degree in marketing, communications or related field

Minimum of 10 years of experience in creation/writing in the marketing and communications field (in-house or agency)

Exceptional grammar, spelling and sentence structure skills.

Excellent ability to craft compelling narratives that drive engagement and action.

Attention to detail

Good time management skills and the ability to juggle multiple projects and deadlines while taking responsibility for your work.

Excellent skills in presenting ideas and concepts

Strong listening skills and a willingness to learn and grow through feedback.

Experience in brand management and creative advertising;

Understanding of the creative process;

Knowledge of disciplines related to production processes (graphic design, web, print, social media, television, radio...);

Knowledge of web writing best practices (e.g., SEO) is an asset;

Knowledge of Agile methodology principles is an asset);

Excellent command of French and English (ability to create and write in both languages

With us, you'll be able to achieve the work/life balance you're looking for, with competitive working conditions and above-market flexible benefits. This includes modern workspaces to work from when you are in our offices, and, for some specific positions, the ability to work remotely, on reserve, and/or within your community.

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted. If you are a candidate with a disability and need an accommodation to complete the application process, please email us at , and include your full name, the best way to reach you, and the accommodation needed to assist you with the application process.