Job Description

YOU'RE A VISUAL STORYTELLER AND CONCEPTUAL THINKER.
The Opportunity
Internal Job Title: Visual Lead
Are you a visionary Art Director ready to shape the future of one of Alberta's most trusted brands? As our Senior Art Director, you'll produce conceptual campaigns and craft visual stories that connect and inspire based on insight-driven value propositions. You'll play a pivotal role in transforming our in-house Creative Agency (a team of 10) and drive conceptual development, setting AMA's visual tone, and pushing creative boundaries across every touchpoint to deliver measurable results and align with strategic objectives.
You'll be a driving force for creative and stakeholder collaboration, leveraging diverse perspectives as you creatively problem solve with visual solutions. You'll conceptualize and partner with a passionate team of copywriters, designers, motion designers, producers, and strategists as you execute creative marketing assets for all mediums including digital, print and video production. You thrive in a fast-paced, agile and purpose-driven environment where your creative leadership directly influences brand perception and member engagement.
You'll push our creative output further than ever before, ensuring every asset--from big-budget commercials and digital campaigns to billboards and branded content--delivers on its strategic promise to our AMA members and all Albertans.
A Place to Belong
AMA is more than a workplace; it's a family. Together, we help protect the things that matter most to our more than one-million members--everything from roadside safety to retail savings, food security to childhood well-being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!
Building on a century of proud service in Alberta communities, we're passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you'll enjoy:

• Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
• Employer-paid retirement savings program, including 5% AMA contribution and 5% matching.
• Employee-exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
• Free travel medical insurance for you and your immediate family.
• Ongoing professional development, with unlimited learning opportunities, full Udemy access, and dedicated time for personal growth.
• Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
• Flexible work models that make sense for your lifestyle.

Who You Are

• You're a creative innovator and conceptual thinker with a relentless focus on results.
• You're a visual storyteller who understands the value of consumer insights and how they translate into creative executions that drive emotion and change behavior.
• You thrive in a fast-paced and agile environment, capable of being flexible and pivoting with quick turnaround assets as needed.
• You bring strategic intent and focus on measurable outcomes on every project you touch.
• You collaborate across teams with an emphasis on stakeholder relationships, welcoming feedback to improve create executions satisfying strategic objectives.
• You're passionate about the intersection of creativity, technology, and discoverability--always looking for opportunities to continue learning
• You inspire and mentor others, cultivating a performance-oriented creative culture.
• You explore and embrace the evolving role of AI in the creative development process and seek opportunities to improve efficiencies

How You'll Make an Impact

• Drives innovation and fresh thinking by producing needle-moving creative assets from concept through execution
• Facilitate and lead the creative brainstorming process based on provided briefs and create presentations to stakeholders which visualize how concepts can be executed across multimedia channels.
• Collaborate with Copywriters, Designers and the Creative Director on creative campaigns, concepts and visuals
• Work closely with external vendors including motion designers, illustrators and video production studios to execute creative campaigns
• Interpret, understand, follow and challenge project briefs with an emphasis on value propositions.
• Collaborate with clients and business units and interpret feedback to work towards their goals
• Assist in the day-to-day operation and workflow in the Creative Agency to ensure timely work development, economic efficiencies and good team morale.
• Explore and embrace the evolving role of AI in the creative development process and seek opportunities to improve efficiencies
• Strong collaboration with the Creative Agency Producer to manage priorities and project timelines

What You Bring to the Table

• You have a university degree or post-secondary diploma in visual design or art direction.
• You bring 7 years of art direction experience in an agency or in-house creative team. With the right experience and portfolio, we're flexible on this requirement.
• You've led large-scale, integrated marketing campaigns across diverse industries that translated into meaningful business results.
• You're an expert in design hierarchy, typography, colour theory and can seamlessly blend these skills through creative execution.
• You're a confident presenter and know how to align creative work with strategic goals.
• You're highly organized, able to juggle multiple priorities, and deliver top-quality work under pressure.
• You have deep knowledge of traditional, digital, and social media platforms.

Belonging Matters Here
AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We'll work with you feel supported throughout your journey with us.
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WORK MODEL: Hybrid
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We thank all applicants for their interest; however, only those selected for an interview will be contacted.