Job Description

Purpose of the Role
Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.
Main Responsabilities

• Implement media planning and integrate acquisition strategy.
• Contribute to the development of customer acquisition KPIs, strategies and campaigns.
• Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
• Optimize campaign content to maximize campaign performance.
• Use AI for campaign optimization and content creation to gain efficiency
• Contribute to planning between internal and external teams.
• Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
• Create, analyze, and correct text and text ads in accordance with SEO standards for advertising campaigns.
• Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
• Develop, implement, and monitor acquisition programs.
• Develop traffic acquisition strategies with internal teams.
• Contribute to the increase of the conversion rate and sales by implementing different customer acquisition strategies.
• Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
• Collaborate and be responsive to customer acquisition opportunities raised by other departments.
• Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
• Monitor, measure, and track search metrics and analyze trends.
• Collaborate on various digital projects.

Your profile

• Analytical and performance-driven mindset: You master data and performance indicators (KPI, ROI, ROAS) to turn numbers into actionable and profitable strategies.
• Strategic and digital creativity: You know how to blend analysis and innovation to build impactful acquisition campaigns optimized for search engines and social media.
• Curiosity and marketing awareness: You stay on top of market trends, advertising innovations, and competitor activity to identify the best acquisition opportunities.
• Collaboration and agility: You work in synergy with internal and external teams, share insights and recommendations, and adapt your strategies with agility based on results.
• Rigor and attention to detail: You ensure that every campaign is well-targeted, optimized, and aligned with business objectives--from the initial brief to the final performance report.

Requirements

• A Bachelor's degree in marketing, e-commerce concentration or equivalent.
• A minimum of 5 years on digital marketing campaign management and optimization on search engines, social media, and digital platform (SEM).
• A minimum of 3 to 5 years of relevant experience is required in marketing and e-commerce.
• Proficiency in setting up SEM campaigns (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more).
• Bilingual, both verbal and written (The person will be working with partners outside of Quebec).
• Writing skills (an asset).
• Knowledge of e-commerce and digital marketing best practices, SEM and SEO.
• Experience in retail and e-commerce (an asset).
• Attention to detail, organizational skills, and prioritization.
• Ability to work under pressure in a fast-paced environment.
• Ability to manage multiple projects simultaneously.
• Ability to quickly find solutions to problems.
• Creative mind, strong interest in the fashion industry and copywriting.
• Mastery of the following tools:

• GA4 360
• Google Ads (Search Ads 360)
• DV 360, SA 360 and CM 360
• Google Tag Manager
• Facebook Ads and Analytics
• Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn
• Bing
• Criteo (an asset)

• Knowledge of the Optimizely platform and HTML (an asset).

Permanent, full-time

Skills Required