Sem Specialist

Montreal, QC, Canada

Job Description

Purpose of the Role
Under the supervision of the Director, Digital Acquisition, the SEM Specialist will be responsible for the development, creation, follow-up, and optimization of digital marketing campaigns on various media for La Vie en Rose and Bikini Village.
Main Responsabilities

  • Implement media planning and integrate acquisition strategy.
  • Contribute to the development of customer acquisition KPIs, strategies and campaigns.
  • Create, coordinate, and manage customer acquisition strategies and campaigns on search engines and social media.
  • Optimize campaign content to maximize campaign performance.
  • Use AI for campaign optimization and content creation to gain efficiency
  • Contribute to planning between internal and external teams.
  • Research and analyze keywords in collaboration with the SEO Specialist to target the best PPC strategies.
  • Create, analyze, and correct text and text ads in accordance with SEO standards for advertising campaigns.
  • Analyze campaign performance and write analysis and recommendations related to campaigns to improve ROI and ROAS.
  • Develop, implement, and monitor acquisition programs.
  • Develop traffic acquisition strategies with internal teams.
  • Contribute to the increase of the conversion rate and sales by implementing different customer acquisition strategies.
  • Conduct marketing intelligence on online advertising and analyze competitors' websites to identify opportunities for improvement.
  • Collaborate and be responsive to customer acquisition opportunities raised by other departments.
  • Create weekly and monthly reports indicating efforts, impact on SEO, SEM, and social media performance.
  • Monitor, measure, and track search metrics and analyze trends.
  • Collaborate on various digital projects.
Your profile
  • Analytical and performance-driven mindset: You master data and performance indicators (KPI, ROI, ROAS) to turn numbers into actionable and profitable strategies.
  • Strategic and digital creativity: You know how to blend analysis and innovation to build impactful acquisition campaigns optimized for search engines and social media.
  • Curiosity and marketing awareness: You stay on top of market trends, advertising innovations, and competitor activity to identify the best acquisition opportunities.
  • Collaboration and agility: You work in synergy with internal and external teams, share insights and recommendations, and adapt your strategies with agility based on results.
  • Rigor and attention to detail: You ensure that every campaign is well-targeted, optimized, and aligned with business objectives--from the initial brief to the final performance report.
Requirements
  • A Bachelor's degree in marketing, e-commerce concentration or equivalent.
  • A minimum of 5 years on digital marketing campaign management and optimization on search engines, social media, and digital platform (SEM).
  • A minimum of 3 to 5 years of relevant experience is required in marketing and e-commerce.
  • Proficiency in setting up SEM campaigns (GoogleAds, Facebook and Instagram, Bing, LinkedIn and more).
  • Bilingual, both verbal and written (The person will be working with partners outside of Quebec).
  • Writing skills (an asset).
  • Knowledge of e-commerce and digital marketing best practices, SEM and SEO.
  • Experience in retail and e-commerce (an asset).
  • Attention to detail, organizational skills, and prioritization.
  • Ability to work under pressure in a fast-paced environment.
  • Ability to manage multiple projects simultaneously.
  • Ability to quickly find solutions to problems.
  • Creative mind, strong interest in the fashion industry and copywriting.
  • Mastery of the following tools:
  • GA4 360
  • Google Ads (Search Ads 360)
  • DV 360, SA 360 and CM 360
  • Google Tag Manager
  • Facebook Ads and Analytics
  • Instagram, Tik Tok, Pinterest, YouTube, and LinkedIn
  • Bing
  • Criteo (an asset)
  • Knowledge of the Optimizely platform and HTML (an asset).
Permanent, full-time

Skills Required

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Job Detail

  • Job Id
    JD2921502
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Montreal, QC, Canada
  • Education
    Not mentioned