Department: Fisheries and Aquaculture Location: HALIFAX Type of Employment: Permanent Union Status: NSGEU - NSPG Closing Date: 5/19/2023 (Applications are accepted until 11:59 PM Atlantic Time)

About Us

The Department of Fisheries and Aquaculture has a legislated mandate to manage, promote, support, and develop the fishing, aquaculture and seafood processing industries that contribute to the economic, environmental, and social prosperity of Nova Scotia?s coastal and rural communities. As a department, we work to promote Nova Scotia as Canada?s premier fish and seafood province.

About Our Opportunity

The Nova Scotia Department of Fisheries and Aquaculture is looking for a highly motivated and dynamic person to add to its Marketing team.
Reporting to the Manager, Market Development, the successful candidate is responsible for planning, implementing, and monitoring marketing strategies to support Nova Scotia?s seafood industry in domestic and international markets. The Seafood Marketing Officer works strategically to promote and grow the Nova Scotian seafood economy.

Primary Accountabilities

As the successful candidate, you will be responsible for:

• Lead the planning, development, and implementation of targeted domestic market development initiatives/opportunities to raise awareness and consumption of locally produced seafood products in cooperation with key government partners and industry.
  
• Assist in the development, planning and delivery of export-driven marketing development campaigns, programs, and events in cooperation with key department contacts, government partners, and industry.
  
• Research, write, and edit briefing material, project proposals, and marketing collateral for promotional purposes.
  
• Develop and maintain networks with domestic and international government and industry partners.
  
• Manage the nsseafood.com website including content, directory updates and work to promote the brand awareness of Nova Scotia Seafood brand.
  
• Build and execute digital media strategy to support Nova Scotia seafood exporters through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and builds brand awareness, generates website traffic and influences national and international export audiences to buy Nova Scotia products.
  • Create editorial calendars and syndication schedules.
  • Monitor, capture, and analyze marketing data/metrics and develop related reports. Incorporate insights and best practices into future work.

Qualifications and Experience

• Bachelor?s degree with a specialization in marketing, trade, business administration or other relevant discipline and 5 years of related experience; or an equivalent combination of training and experience may be considered.
• Minimum of 5 years proven work experience in digital marketing and brand strategy. Must have market development and/or trade experience working in international markets. Exceptional writing, editing and strong communication and interpersonal skills.
• Experience organizing and delivering consumer education/awareness, culinary, retail, food service and e-commerce food promotion events.
• Strong project management and organizational skills with a demonstrated ability to work effectively in a deadline-driven environment and maintain excellent working relationships with a broad range of internal and external stakeholders.
• In-depth knowledge and understanding of social media platforms and marketing strategy.
• Adequate understanding of graphic design principles, website content management systems, and social media scheduling software.
• Demonstrate knowledge and experience working in Nova Scotia?s seafood industry.
• Computer proficiency in Word, Excel, PowerPoint, and Outlook.
• Ability to speak and write in multiple languages is considered an asset.

Benefits

Based on the employment status and Union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as Health, Dental, Life Insurance, Pension, General Illness (Short and Long Term), Vacation and Employee and Family Assistance Programs. Click here to learn more about our various benefits offering and eligibility criteria.

Additional Information

Based in Halifax, the Seafood Marketing Officer will work within a small, dedicated team to develop and support the implementation of seafood marketing and promotional activities.
This position may require travel within the province, Canada, and international markets. A valid driver?s license, and passport is required.
Pay Grade: PR 13 Salary Range: $2,543.38 - $3,091.70 Bi-Weekly
Employment Equity Statement: Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.
This is a bargaining unit position initially restricted to current civil service employees represented by the Nova Scotia Government Employees Union (NSGEU). If applying from outside a government office, employees must apply correctly via this link:
Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant, and will only be included if external applications are pursued.
External applicants and current casual employees will only be considered if there are no qualified civil service bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information.
Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.