Job Description

Who we are

Banff's Adventure Experts

At Banff Adventures, the Canadian Rockies aren't just our workplace--they're our home. For nearly 30 years, we've been sharing this breathtaking backyard with explorers from around the globe. Whether you're chasing an adrenaline rush or simply looking to relax in nature's beauty, our team knows exactly how powerful the pull of the mountains can be--because we feel it too.

We specialize in curating activities and tours across Banff, Canmore, Lake Louise, and Golden. We know your vacation time is precious, so we make it easy: instead of searching high and low for each experience, our guests enjoy one-stop access to the best the Rockies have to offer. From hand-picking a single adventure to creating a fully customized itinerary, our expert team takes the stress out of planning--saving you time, money, and energy. With creative itineraries, seamless service, and outstanding value, we go above and beyond to craft unforgettable memories, delivered with the warmth and friendliness Canada is famous for.

But we don't just book adventures--we live them. The Banff Adventures Group proudly owns and operates Banff Adventures, The Banff Canoe Club and Banff Fishing. Adventure isn't just our business; it's who we are.

As a family-owned and operated company, curiosity and innovation drive everything we do. We're passionate about exploring new ideas, pushing boundaries, and continuously improving so we can grow with the changing needs of our guests. For us, progress is the key to staying ahead in an ever-evolving world of adventure.

What are we looking for?

Banff Adventures is currently recruiting for the position of Sales & Marketing Officer to join our team. This position is a key part of the Banff Adventures Group with a focus on directing a wide cross-section of the marketing and communication needs for all brands of the organization: Banff Adventures, The Banff Canoe Club & Banff Fishing.

What we need you to do:

Develop and implement short and long-term marketing strategies and advertising campaigns:
o Determining the feasibility and profitability of new market or existing campaigns;

o Fostering and executing marketing and advertising campaigns by analyzing Sales forecasts;

o Executing marketing plans, campaigns, and strategies in line with the agreed budget

Develop a social media strategic plan including:
o Creating and capturing daily content for all of Banff Adventures Group Social Media platforms

o Distribute content across all relevant channels including YouTube, Facebook, Instagram, TikTok, Pinterest.

o Working with content creators

o Assisting with research of media targets and social media influencers to connect with.

o Scheduling, reposting, and monitoring social content

Maintain company websites and other digital listings Implement and monitor Google ad campaigns, based on agreed budgets Investigate AI GEO trends and how to implement across businesses Utilizing graphic design expertise to execute projects and to create visually captivating graphics, animations, and layouts across a diverse range of digital and print media Assist in determining the feasibility and development of products, brands, or services:
o Researching, analyzing and summarizing market trends;

o studying competitors market behaviour and strategies; and keeping up-to-date on industry activities and trends.

Analyze marketing, destination, and revenue data to uncover trends, measure performance, and generate actionable insights that inform strategic decisions, optimize ROI, and drive business growth. Development of marketing collateral:
o Coordinating, editing, and optimizing any material concerning advertising, branding, and marketing;

o ensuring that every material is consistent with planned marketing strategies; and

o monitoring and maintaining promotional materials inventory, when necessary.

Preparing detailed monthly, quarterly, and annual market reports in order to present current and forecasted data:
o Summarizing the effectiveness of past and on-going strategies;

o measuring the impact and outcomes of marketing activities; and

o compiling competitors' data by distinguishing their products' characteristics, market share, pricing, and advertising and comparing the results with the actions

Ensure excellent sales/ customer service is maintained by all companies. Assist Management with sales training for teams Manage day-to-day communication with internal and external stakeholders to ensure marketing initiatives are executed in alignment to briefs, delivered on time and on budget. Conduct seasonal site visits and meet with Operations teams to discuss seasonal needs and identify opportunities. Ensure quality assurance and alignment with brand standards and revenue strategy. Assist with the planning and execution of photo/video shoots including pre and post production. Assisting with sourcing feature opportunities and maintaining a content library. Update job knowledge by participating in educational opportunities; reading trade publications. Develop business strategies to increase market share, expand store traffic and optimize profitability. Contribute to creative brainstorms and strategic planning. Drive customer service excellence in every aspect of the store operation, including store appearance, rental fleet and selling procedures Assisting with the development and implementation of employee incentive programs Build strategic relationships and partner with key industry players, agencies, and vendors - research and report on potential strategic relationships Proactively identify new customers while maintaining positive relationships with current stakeholders / accounts Liaising with industry partners, resort partners, and stakeholders to coordinate & book comprehensive FAM itineraries. This job description describes this role at a high level, but no list can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together - these job duties may change based on the needs of the team and company as a whole.

What skills and experience do you need for this job?

A minimum of 2+ years in marketing, project management or communications Experience in the tourism industry is preferred. Post Secondary education (Degree or diploma) in Marketing, Communications or Tourism (combination of equivalent experience/education will be considered) Strong experience using MS Office tools such as Excel, Outlook, PowerPoint, Word, Teams required. Experience managing multiple stakeholders including internal and external teams and vendors. Must have the ability to plan, organize and execute work details on time and on budget. Proven experience analyzing data to identify trends, extract actionable insights, and support data-driven decision-making. Solid written and verbal communication skills. Strong "can-do," attitude with willingness to be flexible and adaptable. Ability to make decisions and exercise good judgment. Strong commitment to building positive working relationships. Ability to occasionally travel as needed Resourceful, with a curiosity to solve problems and create new solutions. Ability to organize and prioritize multiple tasks in a fast-paced environment. Sense of urgency to complete job duties accurately and in a timely manner. Practical experience working with social networks and platforms, including Facebook, X, Tiktok, lnstagram, blogs, YouTube, and Vimeo. Ability to work individually and as part of a team. Coachability and willingness to take direction are essential.

Additional Considerations:

This is a highly visible, dynamic role. All team members are expected to maintain professional conduct, particularly when acting as a company representative, on or off-duty.

What perks can you expect?

Complimentary activities and adventures! Complimentary canoeing, kayaking & SUP Complimentary bike rentals Complimentary rafting on the Kicking Horse Complimentary fishing trips Staff Events - Staff parties, BBQs, events Career - Recognition programs & career development opportunities Wellness - wellness program and health benefits Discount cards for food & beverage (summer only) And much, much more!

What will your work environment be like?

Beautiful. You'll work in an iconic, unforgettable and inspiring location. Based out of our head office located on the 3rd floor of the Bear Street Mall.

Can't wait to get started?

Great, because we can't wait to hear from you!

Click the Apply Online button below tell us why you're the perfect fit for our team.

We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.

Expected start date: Late November 2025

Job Type: Full-time

Benefits:

Company events Wellness program
Work Location: In person

Application deadline: 2025-10-20
Expected start date: 2025-11-24