Job Description

Overview

We are seeking a dynamic and innovative Sales and Marketing specialist to lead our digital marketing initiatives and drive sales growth. This role requires a strategic thinker with a strong background in e-commerce, digital marketing, and product management. The ideal candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, increase customer engagement, and boost revenue across multiple channels. This is an exciting opportunity for a creative professional passionate about leveraging digital tools to achieve business objectives.

Responsibilities

Develop and implement comprehensive marketing strategies to increase brand awareness and sales performance. Manage and optimize e-commerce platforms, ensuring seamless user experience and product presentation. Conduct market research to identify trends, customer needs, and competitive insights to inform marketing campaigns. Maintain and update the company website using web development tools. Implement email marketing campaigns to nurture leads and retain customers. Use Google Analytics and other analytics tools to monitor campaign performance, website traffic, and user engagement metrics. Coordinate product management activities including product launches, updates, and lifecycle management. Prepare budgets for marketing initiatives and monitor expenditures to ensure efficient use of resources.

Requirements

Proven experience in digital marketing, e-commerce, or related fields with a strong understanding of SEO, Google Analytics, Google AdWords, Facebook Advertising, and email marketing. Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding skills preferred. Demonstrated ability in research methodologies to gather market intelligence effectively. Strong sales background with experience in developing strategies that convert leads into customers. Knowledge of product management principles and digital marketing best practices. Excellent analytical skills with the ability to interpret data from various sources to inform decision-making. Effective communication skills for collaboration across teams and presenting strategies clearly. Ability to manage budgets efficiently while executing multiple projects simultaneously. This role offers an engaging environment where creativity meets strategic planning--ideal for professionals eager to make a significant impact through innovative marketing solutions.
Job Types: Full-time, Permanent

Pay: $20.00-$28.00 per hour

Benefits:

Dental care Extended health care Life insurance On-site parking
Work Location: In person