Job Description

Genuine Tea was founded in 2015 by David O'Connor and Sarah Wilcox, Tea Sommeliers who spent five years in Taiwan and travelled to tea farms across Asia, learning directly from tea farmers about tea cultivation, harvesting, and processing. Genuine Tea is a leader in the Third Wave Tea movement in Canada and has won dozens of awards, including Best Tea in Toronto. The company has been recognized three years in a row in The Globe & Mail's Top 400 Fastest Growing Companies in Canada.


In 2018, Genuine Tea appeared on CBC's Dragons' Den and partnered with Arlene Dickinson and District Ventures Capital. This strategic decision helped turn Genuine Tea into a national brand, now found in cafes, restaurants, and grocery stores across the country. Our e-commerce business continues to grow rapidly, supported by a loyal and passionate community of tea lovers.


In 2024, Genuine Tea was acquired by GoodFood Market (TSX: FOOD) - a tech-driven e-commerce leader reshaping grocery shopping through AI-powered convenience and nationwide delivery. Sarah and Dave still own 20% of Genuine Tea and remain actively involved in day-to-day operations.


We are looking for a Sales & Account Manager based in Eastern Canada to help drive regional and national sales growth across Food Service, Office, Hospitality, and Grocery channels in Ontario, Quebec and other Eastern Provinces. You'll be the boots on the ground in Eastern Canada, helping Genuine Tea expand its footprint while also contributing to sales growth across Canada. This is a remote role, but you'll be an integral part of our small, tight-knit sales & marketing team with regular virtual collaboration and strategic input.

Key Responsibilities

Sales & Business Development (60%)

Prospect and onboard new clients in Eastern Canada and across Canada. Focus on key channels: cafes, restaurants, hotels, offices, grocery chains, and independent retailers. Build a strong sales pipeline and consistently meet or exceed sales targets. Represent Genuine Tea at industry trade shows and events (as applicable).

Account Management (30%)

Act as the primary point of contact for regional accounts in Eastern Canada Maintain and grow existing relationships through ongoing support, training, and upselling. Help national accounts optimize product placement, merchandising, and reorder cycles. Liaise with operations to ensure seamless order fulfillment and customer satisfaction.

Collaboration & Strategy (10%)

Participate in weekly virtual sales and marketing meetings. Share insights on market trends, customer needs, and regional opportunities. Collaborate with the marketing team on seasonal promotions and sales campaigns.

What You Bring

3+ years of B2B sales or account management experience, ideally in food, beverage, or wellness sectors. Fluency in French and English (written and spoken) - must-have. A proven track record of meeting and exceeding sales targets. Excellent relationship-building and communication skills. Strong organizational skills and the ability to manage multiple priorities independently. A passion for wellness, sustainability, and--of course--great tea. Comfortable working remotely and using tools like CRMs (Hubspot/Apollo), Shopify, Email marketing flows, LinkedIn, Instagram, Google Workspace etc.

Nice to Have

Experience working with brokers/distributors in Quebec, Ontario. Familiarity with Canada's grocery/food service landscape. Previous experience in a high-growth startup environment.

Perks & Benefits

Flexible, fully remote role with autonomy. Competitive base salary + performance-based commission. Wellness tea allowance and generous staff discount. Join a purpose-driven Canadian brand with national visibility. * Be part of an exciting growth phase with lots of opportunity for advancement.