Job Description

The Opportunity

Pluto is looking for a self-driven, multi-channel marketing specialist to become the engine of our marketing efforts. Reporting directly to the CEO, you will have autonomy and ownership to execute our marketing plan across various channels. Your primary mission is translating our existing strategy and connections into high-quality leads. Success in this role means making a direct, measurable impact on Pluto's growth trajectory as we move from beta to full market launch.

What You'll Do

Own Our Digital Presence:

Take full ownership of our paid and organic social media channels, primarily LinkedIn and Meta. You will plan the content calendar, write compelling copy, and execute multi-channel campaigns that build our brand and generate leads.

Manage Paid Advertising Campaigns:

Be the hands-on expert of our digital ad accounts. You will build, launch, monitor, and optimize paid campaigns in LinkedIn Ads Manager and Meta Business Suite to attract our Ideal Customer Profile.

Drive Our Content Engine:

Collaborate with our executive team to transform industry insights and product knowledge into engaging content (posts, ad copy, website updates). You'll become an expert on our product, customers, and competitive landscape.

Manage Our Marketing Tech Stack:

You will be the go-to person for our CRM (HubSpot) and website (WordPress). This includes managing and segmenting new contacts, updating website content, and connecting users through first interaction to demo request.

Analyze and Report on Performance:

Establish key metrics, track the performance of your initiatives, and report on what's working and what's not. You'll use this data to iterate on your methods and improve results over time.

Coordinate Tradeshows & Association Efforts:

Act as the central point for coordinating our presence at trade shows and with builder associations, ensuring our messaging and brand are consistent across all channels.

What You'll Bring (The Must-Haves)

2-4 years of experience in a hands-on digital marketing role, preferably in a B2B or SaaS environment. Proven experience creating and managing paid advertising campaigns within LinkedIn Ads Manager and Meta Ads. Demonstrable experience managing organic social media channels and creating content calendars. Proficiency with a modern marketing stack, including hands-on experience with a CRM (HubSpot is a major asset) and a website CMS. A data-driven mindset with the ability to track your own performance against key metrics and articulate the business impact of your work. Exceptional communication and writing skills, with the ability to translate complex ideas into clear, compelling copy.

Who You Are

A Proactive Owner:

You don't wait to be told what to do. You see a goal, take the initiative, and run with it. You work best in an environment with a high degree of autonomy and low daily oversight.

An Executor:

You enjoy the "doing" more than the delegating. You are skilled at both thinking strategically and diving into the hands-on work to get the job done at high quality.

Resourceful and Adaptable:

As part of a small, agile team, you're comfortable wearing multiple hats and are skilled at figuring things out on your own.

Curious and Driven:

You have a genuine desire to learn the complexities of the real estate industry, understand the technical side of our product, and continuously improve your marketing craft.

Bonus Points (Nice-to-Haves)

Experience in or a strong passion for PropTech, real estate development, or related industries. Graphic design skills (Canva, Figma, etc.) for creating social media assets. Experience building landing pages or optimizing website conversion paths. Experience with AI-Powered marketing tools.

Why You'll Love Working at Pluto

Direct Impact:

Your work will directly fuel the growth of the company. You won't be a cog in a machine; you'll be a foundational member of our go-to-market team.

Autonomy & Trust:

We will give you clear goals and the freedom to figure out the best way to achieve them.

Growth Potential:

You are getting in on the ground floor. For the right person, this role offers significant potential to grow in responsibility and compensation as the company succeeds.

Work-Life Flexibility:

We are a Canadian company with parts of our team working remotely, offering you the flexibility to work where you work best.
Thank you for considering Pluto and taking the time to apply. We review every application, though only candidates selected to move forward will be contacted. Compensation will be aligned to your experience and the value you bring, and for the right person, we're prepared to pay above market.

About Pluto

Pluto is on a mission to modernize the real estate development industry. We are replacing fragmented spreadsheets, outdated software, and manual processes with a single, powerful AI-powered platform for new home sales. Our system unifies sales, contracts, inventory, and client management, giving builders and their sales teams the real-time data and streamlined workflows they need to sell more projects with less overhead. We believe the industry is fragmented and full of opportunity for disruption, and we're looking for a foundational team member to help us tell our story and drive our growth.

https://plutosystems.net/

Job Type: Full-time

Pay: $74,000.00-$86,000.00 per year

Benefits:

Casual dress Company events Dental care Extended health care Life insurance On-site parking Paid time off Vision care Work from home
Ability to commute/relocate:

Calgary, AB T2S 3A8: reliably commute or plan to relocate before starting work (preferred)
Experience:

Digital marketing: 2 years (required) Social media management: 2 years (required)
Language:

English (required)
Location:

Calgary, AB T2S 3A8 (required)
Willingness to travel:

25% (required)
Work Location: Hybrid remote in Calgary, AB T2S 3A8

Expected start date: 2025-11-24