Job Description

About Block 64

We're Block 64--builders of a unified IT visibility platform purpose-built for mid-market IT teams managing complex, hybrid environments. Our platform eliminates blind spots across software, SaaS, cloud, and entitlements--empowering IT teams to reduce risk, cut waste, and lead modernization efforts with confidence.



Now we're ramping up marketing. We've got the positioning. We've got the product. And we've got a powerful editorial calendar in place.



We're looking for a strategic

Marketing Specialist

to help us bring it all to life--across blog content, SEO, social, partnerships, and campaign execution.

What You'll Do

You'll be the creative engine behind our most important marketing programs. This role is hands-on, strategic, and varied.

Own Our Blog & SEO Content Engine

Write and publish ~20 B2B SaaS articles over 3 months
Use our positioning, SEO briefs, and trained AI (plus your own AI superpowers)
Collaborate closely on content calendar, angles, and optimization
Apply SEO best practices (headers, structure, interlinking, meta, etc.)

Publish and Polish in Webflow

Upload and format blog posts in our CMS
Create (or prompt AI tools to create) relevant blog images
Handle everything from tags to meta descriptions to layout

Distribute & Repurpose Content Creatively

Turn long-form blogs into LinkedIn posts, carousels, and community nuggets
Post across LinkedIn and niche IT/sysadmin communities
Come up with fun, smart, scroll-stopping ways to bring our content to life

Track Performance & Optimize

Report weekly/monthly on content engagement and traffic
Use HubSpot, Google Analytics, Search Console, and other tools
Spot what's working and pitch new experiments

Support Other Campaigns (Light but Impactful)

Help coordinate webinars (promotion, invites, reminders)
Support podcast and short-form video production (scripts, titles, summaries)
Identify and reach out to ideal SMEs, guests, and content partners from our ICP

You'll Thrive If You...

Are a

T-shaped marketer

with strength in content/SEO but exposure to campaigns, community, and coordination
Write sharp, human, non-generic copy--and know how to prompt AI to help, not hinder
Are

highly organized

with great attention to detail--you make chaos manageable
Have experience with

Webflow

,

HubSpot

,

Google Analytics

, and other modern tools
Can run point on projects and juggle multiple deliverables with autonomy
Have strong opinions about

good marketing

--and the skills to back them up

Bonus Points If You've...

Worked with B2B SaaS or IT/Security audiences before
Gotten your content to rank, perform, and convert
Helped organize and run webinars, podcasts, or editorial partnerships
Grown an audience on LinkedIn or niche online communities
Built a blog or content engine from scratch--or helped scale one

What's in It for You

Part-time, 20-hour work week, with flexibility and trust
Work remotely or from our brand-new office in Toronto Work directly with a strategic executive and experienced technical team
Be part of a small, fast-moving, growing B2B SaaS company solving real problems

How to Apply

Send us a quick note with:



A few sentences on why you're a fit
2-3 links to your best B2B SaaS writing or campaigns
A quick example of how you've used AI to get more done


Want to help us build the most trusted visibility platform in mid-market IT?



Let's do it.