Job Description

WETT Sales & Distribution represents some of the world's top brands in Beer, RTD, Wine, and Spirits in the Manitoba and Saskatchewan marketplace.

Founded in 1991 as a two-person beer distributorship in Manitoba, WETT Sales & Distribution has flourished into a leading full-service beverage alcohol provider in Manitoba and Saskatchewan.

Purpose of Role:

Reporting to the President, the

Route-to-Market & Key Accounts Manager

plays a pivotal role in driving the company's growth and success within the beverage alcohol industry. The Route-to-Market & Key Accounts Manager is responsible for developing and executing strategic go-to-market plans while managing key customer relationships across on-premise and off-premise channels across Manitoba and Saskatchewan. This role ensures optimal distribution, pricing, and promotional execution in alignment with brand and commercial objectives. A critical component of this role is working closely with key supplier partners to align on strategy, execution, and performance.

Key Responsibilities:

Route-to-Market Strategy

Design and implement RTM strategies tailored to provincial regulations and market dynamics. Optimize distributor and retail partner relationships to ensure efficient product flow and market coverage. Collaborate with logistics, finance, and marketing to align RTM execution with business goals. Partner with suppliers to align on distribution strategy, pricing, and promotional execution.

Key Account Management

Serve as the primary contact for regional key accounts (e.g., liquor boards, major retail chains, on-premise groups). Lead Joint Business Planning (JBP), promotional planning, and quarterly business reviews. Negotiate pricing, promotional support, and distribution targets. Act as a liaison between key accounts and supplier partners to ensure alignment on commercial priorities.

Sales Execution & Enablement

Support field sales teams with tools, training, and insights to drive execution excellence. Monitor and analyze sales performance, promotional ROI, and distribution KPIs. Ensure compliance with provincial alcohol regulations and internal pricing policies.

Supplier Collaboration

Build and maintain strong relationships with supplier partners to align on commercial strategy and execution. Participate in supplier planning meetings, performance reviews, and innovation launches. Share market insights and performance data to support supplier decision-making and investment.

Cross-Functional Collaboration

Work closely with Trade Marketing, Category Management, and Brand Teams to develop and execute customer-specific programs. Act as a liaison between internal stakeholders and external partners to ensure seamless execution.

Working hours/Schedule:

Five days per week, 40 hours a week. Some weekend and evening work may be required.

Compensation:

Salary + Annual Incentive Plan

Benefits:

Group Benefits - Extended Health Care & Dental Coverage with a Health Spending Account Right-Directions Employee Assistance Program Health & Wellness Reimbursement Program Matching Gift Program RRSP Match Program

Work Remotely:

Yes. This role offers remote work flexibility, with occasional travel for client meetings, events, and team collaboration sessions. Effective time management and regular communication with the team are essential.

Qualifications and Experience Required:

A

Route-to-Market & Key Accounts Manager

requires a diverse skill set to excel in their role. Here are the key skills essential for success:

Education:

Bachelor's degree in Business, Marketing, or a related field.

Experience:

Minimum of 5-8 years of experience in sales, commercial strategy, or RTM within the beverage alcohol or CPG industry. Proven track record managing key accounts and building long-term customer and supplier relationships. Experience working with Canadian liquor boards and understanding of provincial regulatory environments.

Skills:

Strategic planning and execution Key account negotiation and relationship management Sales analytics and performance tracking Strong presentation and communication skills Project management and cross-functional collaboration Excellent sales and negotiation abilities. Proficiency in CRM software and sales tools. Proficient in Microsoft Office Suite or similar software.

Personal Attributes:

Results-driven with a strong commercial acumen Collaborative and team-oriented Adaptable and solutions-focused Strong attention to detail and organizational skills Comfortable working in a fast-paced, dynamic environment
Job Types: Full-time, Permanent

Benefits:

Company events Dental care Disability insurance Employee assistance program Extended health care Life insurance On-site parking Paid time off RRSP match Vision care Wellness program
Ability to commute/relocate:

Winnipeg, MB R3H 0E2: reliably commute or plan to relocate before starting work (required)
Experience:

sales, strategy, or RTM in beverage alcohol or CPG: 5 years (required)
Work Location: Hybrid remote in Winnipeg, MB R3H 0E2