Job Description

Overview

We are seeking a driven

Retail & Marketing Operations Manager

to oversee the daily operations of our retail store while also managing and promoting our online store. This is a

hybrid leadership and marketing role

, combining hands-on retail management with

e-commerce, digital marketing, paid media, and team leadership

.
The ideal candidate will ensure an exceptional in-store experience while driving growth online through

Shopify management, paid media campaigns, social content, email marketing, video editing, and landing page creation for tastings and special events

.
In addition, this role includes

team management responsibilities

such as employee scheduling and supporting the screening and onboarding of new hires.

Key Responsibilities

Retail Operations & Team Leadership

Oversee day-to-day retail store operations. Ensure merchandising and displays are visually appealing and aligned with brand standards. Deliver a top-tier customer experience that builds loyalty and repeat visits. Create and manage

employee schedules

to ensure proper coverage and efficiency. Participate in

screening and onboarding new hires

to support team growth and culture.
Online Store & E-Commerce

Manage and update the

Shopify store

(products, promotions, descriptions, and imagery). Create

dedicated landing pages for tastings, events, and special promotions

to drive sign-ups and engagement. Optimize product listings for both sales conversion and SEO visibility. Maintain consistency between in-store and online brand experience.
Marketing & Paid Media

Lead all digital marketing efforts, with a focus on

Facebook marketing

and

paid media management

(Google Ads, Meta Ads, etc.). Develop and execute

email marketing campaigns

(Klaviyo, Mailchimp, or similar). Create engaging content (copy, graphics, and

video editing

) for social and digital campaigns. Monitor performance metrics, optimize for results, and report on ROI.
Collaboration & Reporting

Provide regular reporting on retail sales, online performance, and marketing campaigns. Suggest inventory insights and customer demand trends. Collaborate with ownership on special events, tastings, and promotional strategies.

Qualifications

Candidates with direct experience are preferred, but we are open to those who are eager to learn and grow into the role. Ideally, you bring:

Experience in

retail, marketing, or e-commerce management

(store management experience an asset). Background in

employee scheduling

and/or exposure to

hiring/screening processes

. Knowledge of or willingness to learn

paid media management

(Google Ads, Meta Ads, etc.). Familiarity with or willingness to learn

Shopify store management

, including

landing page creation

. Knowledge of

Facebook marketing

and campaign execution. Proficiency or willingness to learn

email marketing platforms

(Klaviyo, Mailchimp, or equivalent). Basic skills or interest in

video editing

and digital content creation.

An interest in wine, spirits, and the hospitality industry

to better connect with products, tastings, and events. Strong leadership, communication, and organizational skills.

Work Schedule

Primarily

Monday-Friday

, with flexibility for:

Occasional evenings

to support events or tastings.

Occasional Saturdays

for key promotions and special events. This is a

salaried role

with flexibility based on business needs.

What We Offer

Competitive salary:

$60,000 - $80,000 annually

, based on experience. A leadership role that influences both

store operations and marketing strategy

. A unique opportunity to shape the retail and online presence of a growing business in Kelowna. A creative and collaborative environment where new ideas are encouraged.
Job Type: Full-time

Pay: $60,000.00-$80,000.00 per year

Language:

English (required)
Licence/Certification:

Serving It Right (required)
Location:

Kelowna, BC (required)
Work Location: In person