Responsable Stratégie De Connexion

Montréal, QC, CA, Canada

Job Description

Agence media independante en pleine croissance,

Glassroom

met l'accent sur des relations transparentes annonceur-agence, le developpement professionnel de ses experts, et l'amelioration en continu. Dans ce laboratoire, on cherche a transformer les strategies medias brillantes en resultats d'affaires inspirants.


Nous croyons en la force de la collectivite. Ce sont les humains curieux, ambitieux et autonomes qui nous permettent d'offrir un service unique a nos clients. Nous sommes fieres de dire que l'intelligence humaine et le travail en equipe sont les principaux carburants de notre agence.

Glassroom

fait partie d'Humanise (https://humanise.world/fr/), un collectif de huit entreprises independantes, mais complementaires qui partagent une conviction : les consommateurs sont d'abord et avant tout des personnes.

Description du poste




En tant que

Responsable Strategie de Connexion

, vous serez responsable de definir et d'incarner la vision strategique des campagnes medias de nos clients. Votre role est d'anticiper les defis d'affaires, d'identifier les insights percutants et de traduire ces apprentissages en directions strategiques claires et inspirantes. Vous serez a la fois creatif, analytique et proactif, tout en assurant la synergie entre les expertises internes (Marketing Science, Numerique, etc.) et externes (partenaires creatifs, agences associees).


Vous aurez un role decisionnel dans les orientations d'affaires, en challengeant les briefs afin qu'ils correspondent a des objectifs realistes et mesurables. Vous serez egalement un leader de proximite, coachant au quotidien les planificateurs strategiques et soutenant l'amelioration continue de nos processus et de notre produit strategique.

Responsabilites




Strategie et cadrage:

Mener la recherche, analyser les tendances media et les comportements consommateurs pour degager des insights strategiques forts Definir les orientations globales, les KPIs et le potentiel creatif des campagnes. Concevoir des strategies medias holistiques et differenciees, integrant les nouvelles tendances et technologies. Assurer le cadrage des projets : challenger les briefs, clarifier les objectifs d'affaires et proposer des pistes innovantes. Elaborer et presenter les grandes idees, les strategies et la repartition budgetaire aux clients.

Collaboration et synergie

Travailler en amont avec les equipes internes (Marketing Science, contenu, data, etc.) et externes (Bleu Blanc Rouge, partenaires medias) pour garantir des strategies integrees. Coordonner la contribution des differentes expertises dans le developpement strategique. Presenter et defendre les strategies aupres des clients, en creant un climat de confiance et de collaboration.

Leadership et coaching

Coacher et accompagner les planificateurs strategiques pour assurer la qualite de l'execution et l'alignement avec la vision. Contribuer a l'innovation et a la differenciation de notre produit strategique. Diriger des projets structurants visant a ameliorer les processus de travail et a generer de la valeur ajoutee.

Evaluation et suivi

Evaluer la performance des campagnes via des etudes post-mortem et des cas medias (concours, site web) Produire et documenter des POVs (points de vue) strategiques et des etudes holistiques sur les cibles et tendances medias. Assurer un suivi rigoureux de la coherence strategique tout au long du cycle de vie des campagnes.

Exigences



Experience : 4 a 7 ans en strategie et planification media, avec une maitrise des canaux nationaux (offline et online). Formation : Diplome universitaire en marketing, communication, ou domaine connexe. Maitrise des outils de planification et d'analyse : Vividata, Comscore, NLogic, Infosys, Google Analytics ou Adobe Analytics. Connaissance des environnements SEM, programmatique et medias sociaux payants. Bonne comprehension des pratiques d'optimisation et des plateformes de gestion de donnees (DMPs). Excellente maitrise de la suite Microsoft Office et Google Workspace. Bilinguisme (francais, anglais). Experience dans les services financiers ou institutions bancaires (atout).

Competences



Vision strategique et pensee conceptuelle, alliees a une solide rigueur analytique. Curiosite intellectuelle, capacite a anticiper les tendances et a challenger le statu quo. Creativite et sens de l'innovation appliques au media et a la communication. Excellentes aptitudes de communication et de presentation, tant aupres des clients que des equipes internes. Leadership mobilisateur : capacite a inspirer, coacher et federer les equipes. Forte capacite d'organisation, gestion des priorites et autonomie dans la conduite de projets complexes. Capacite a batir et entretenir des relations de confiance avec clients et partenaires. Aisance a travailler sous pression et a respecter des delais serres.

Avantages



Travail hybride : 3 jours au bureau et 2 en teletravail; Vacances : 3 semaines annuelles + fermeture de l'agence pendant le temps des Fetes + toutes les journees feriees doublees + 5 journees humaines + 1 journee de benevolat; Regime d'assurances collectives : vie, medicaments sur ordonnance, voyage, frais dentaires, services paramedicaux, et plus (3 options de couverture disponibles); Loisirs : $250 par annee pour remboursement d'activites physiques ou achat d'equipement pour la mise en forme a la maison; Rabais transport collectif : Rabais Bixi et Opus.


Joignez-vous a notre equipe d'experts. Bienvenue chez Glassroom!


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Position: Lead strategy & connection




As a rapidly growing independent media agency,

Glassroom

emphasizes transparent advertiser-agency relationships, the professional development of its experts, and continuous improvement. In this laboratory, we seek to transform brilliant media strategies into inspiring business results.


We believe in the power of community. It is curious, ambitious, and autonomous individuals who enable us to offer a unique service to our clients. We are proud to say that human intelligence and teamwork are the main fuels of our agency.

Glassroom

is part of Humanise (https://humanise.world/fr/), a collective of eight independent but complementary companies that share a conviction: consumers are first and foremost people.




As a

Lead strategy & connection

, you will be responsible for defining and embodying the strategic vision of our clients' media campaigns. Your role is to anticipate business challenges, identify impactful insights, and translate these learnings into clear and inspiring strategic directions. You will be creative, analytical, and proactive, while ensuring synergy between internal (Marketing Science, Digital, etc.) and external (creative partners, associated agencies) expertise.


You will play a decisive role in business orientations, challenging briefs to ensure they align with realistic and measurable objectives. You will also be a close leader, coaching strategic planners daily and supporting the continuous improvement of our processes and strategic product.

Responsibilities




Strategy and Framework:

Lead research, analyze media trends and consumer behaviors to extract strong strategic insights. Define global orientations, KPIs, and the creative potential of campaigns. Design holistic and differentiated media strategies, integrating new trends and technologies. Ensure project framing: challenge briefs, clarify business objectives, and propose innovative avenues. Develop and present big ideas, strategies, and budget allocation to clients.

Collaboration and Synergy:

Work upstream with internal teams (Marketing Science, content, data, etc.) and external partners (Bleu Blanc Rouge, media partners) to ensure integrated strategies. Coordinate the contribution of different expertise in strategic development. Present and defend strategies to clients, creating a climate of trust and collaboration.

Leadership and Coaching:

Coach and support strategic planners to ensure quality of execution and alignment with the vision. Contribute to the innovation and differentiation of our strategic product. Lead structuring projects aimed at improving work processes and generating added value.

Evaluation and Monitoring:

Evaluate campaign performance through post-mortem studies and media cases (contests, website). Produce and document strategic POVs (points of view) and holistic studies on targets and media trends. Ensure rigorous monitoring of strategic coherence throughout the campaign lifecycle.

Requirements



Experience: 4 to 7 years in media strategy and planning, with mastery of national channels (offline and online). Education: University degree in marketing, communication, or a related field. Proficiency in planning and analysis tools: Vividata, Comscore, NLogic, Infosys, Google Analytics, or Adobe Analytics. Knowledge of SEM, programmatic, and paid social media environments. Good understanding of optimization practices and data management platforms (DMPs). Excellent command of Microsoft Office Suite and Google Workspace. Bilingualism (French, English). Experience in financial services or banking institutions (an asset).

Skills



Strategic vision and conceptual thinking, combined with strong analytical rigor. Intellectual curiosity, ability to anticipate trends and challenge the status quo. Creativity and sense of innovation applied to media and communication. Excellent communication and presentation skills, both with clients and internal teams. Mobilizing leadership: ability to inspire, coach, and unite teams. Strong organizational skills, priority management, and autonomy in leading complex projects. Ability to build and maintain trusting relationships with clients and partners. Comfort working under pressure and meeting tight deadlines.

Benefits



Hybrid work: 3 days in the office and 2 days remote; Vacation: 3 weeks annually + agency closure during the holiday season + all public holidays doubled + 5 human days + 1 volunteer day; Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (3 coverage options available); Leisure: $250 per year for reimbursement of physical activities or purchase of home fitness equipment; Public transport discounts: Bixi and Opus discounts.


Join our team of experts. Welcome to Glassroom!

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Job Detail

  • Job Id
    JD2781800
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Montréal, QC, CA, Canada
  • Education
    Not mentioned