Job Description

Relevant du Directeur Marketing, Unite d'Affaires Vaccins, le Responsable de Marque (Directeur(trice) associe(e)), sera charge des strategies marketing des vaccins antipneumococciques et veillera a ce qu'elles s'inscrivent dans la strategie globale des vaccins. Le Responsable de Marque jouera un role cle dans la definition des strategies marketing, la direction de l'equipe de marque Pneumocoque, la coordination des parties prenantes internes et la gestion des previsions et livrables afin d'assurer la reussite de la commercialisation des vaccins antipneumococciques.
Le titulaire veillera a ce que ces strategies soient alignees sur les besoins du marche et travaillera en collaboration avec les equipes Ventes, Medical, Politique et Acces, ainsi qu'avec d'autres parties prenantes cles pour maximiser l'impact.
Principales activites et responsabilites :
Diriger le developpement et la mise en oeuvre des strategies de marque pour le portefeuille de vaccins antipneumococciques sur les marches prive et public.
Collaborer avec les parties prenantes cles (Politique, Acces, Affaires Medicales, etc.) afin d'assurer l'alignement et la pertinence des strategies marketing.
Travailler avec l'equipe de developpement de contenu pour creer des campagnes favorisant la vaccination sur les marches prive et public grace a des messages cibles et des strategies centrees sur le client.
Exploiter les connaissances des clients et des consommateurs pour developper des idees et des concepts engageants, motivants et educatifs, tout en apportant une valeur ajoutee a nos clients.
Faconner l'image et la perception de nos marques en traduisant la strategie en objectifs commerciaux et en tactiques concretes, en veillant a ce que les livrables cles soient executes par l'equipe marketing vaccins.
Elaborer et suivre les previsions de ventes, ainsi que gerer le budget marketing pour les vaccins antipneumococciques prives et publics, en veillant a optimiser les ressources financieres.
Vous etes le candidat ideal si vous:
Etes capable d'identifier de nouvelles opportunites, de naviguer dans les dynamiques du marche et d'exploiter avec assurance les donnees et les insights pour assurer le succes de la marque et la croissance de l'entreprise.
Excellez dans l'elaboration et la mise en oeuvre de plans strategiques favorisant la croissance de la marque, la saisie des opportunites de marche et l'atteinte des objectifs commerciaux.
Avez demontre votre capacite a diriger des equipes et des collaborateurs directs pour atteindre des objectifs ambitieux, en assurant un effort concerte au sein de l'organisation et de l'equipe elargie des marques vaccins.
Etes un collaborateur et communicateur efficace, capable de travailler avec l'equipe de marque, ainsi que le Responsable de Marque, et le Directeur Marketing Vaccins, afin de maximiser les opportunites au sein du portefeuille.
Etes capable de batir des relations et de mobiliser des reseaux pour atteindre les resultats commerciaux souhaites.
Etes un communicateur persuasif, capable de susciter l'adhesion et d'inspirer l'action pour atteindre les objectifs strategiques.
Maitrisez la traduction de la strategie en plans d'action concrets et leur execution efficace pour stimuler la croissance de la marque et maximiser le ROI.
Etes passionne par l'identification de strategies innovantes integrant les analyses clients et consommateurs et exploitant les tendances emergentes.
Formation:
Exigee : Diplome de baccalaureat en marketing, communications, administration des affaires ou domaine connexe.
Langue:
La maitrise du francais est requise
Conformement a la Strategie de milieu de travail hybride de notre entreprise, ce poste sera execute au moyen d'une combinaison de travail a distance et de travail en personne (siege social de Kirkland) en fonction de la nature du travail a effectuer.
Nous sommes fiers d'etre une entreprise qui embrasse la valeur de rassembler des personnes diversifiees, talentueuses et engagees. La facon la plus rapide d'innover est de rassembler des gens de diverses opinions dans un environnement inclusif. Nous encourageons nos collegues a remettre en question avec respect les problemes de reflexion et d'approche de l'un et de l'autre. Nous sommes un employeur souscrivant au principe de l'egalite d'acces a l'emploi et nous sommes determines a favoriser un milieu de travail inclusif et diversifie.
Required Skills: Adaptability, Adaptability, Advertising Campaign Development, Agile Methodology, Brand Growth, Brand Marketing, Brand Strategy, Business Administration, Business Relationship Building, Commercial Strategies, Communication, Creative Campaign Development, Decision Making, Digital Analytics, French Language, Marketing, Marketing Budget Management, Marketing Budgets, Marketing Strategies, Marketing Strategy Implementation, Market Research, Medical Affairs, People Leadership, Pharmaceutical Industry, Pricing Strategies {+ 4 more}
Preferred Skills:
Current Employees apply
Current Contingent Workers apply
Secondary Language(s) :
Reporting to the Marketing Director, Vaccines Business Unit, the Brand Lead (Associate Director), Pneumococcal Brands will be responsible for the Pneumococcal vaccines marketing strategies as well as ensuring they ladder up to the broader Vaccine strategy. The Brand Lead will play a crucial role in driving marketing strategies, leading the Pneumococcal Brand Team, coordinating internal stakeholders, and managing forecast planning and deliverables to ensure the successful commercialization of Pneumococcal vaccines.
The incumbent will ensure that these strategies are aligned with the market needs and will work collaboratively with the Sales, Medical, Policy and Access teams, as well as other key stakeholders to maximize impact.
Major activities and responsibilities:
Lead the development and implementation of brand strategies for the pneumococcal vaccine portfolio across private and public markets.
Collaborate with key stakeholders (Policy, Access, Medical Affairs, etc.) to ensure alignment and relevance of marketing strategies.
Partner with the content development team to create campaigns that drive private and public market vaccination through targeted messaging and customer-centric strategies.
Leverage customer and consumer insights to develop ideas and concepts that engage, motivate, and educate while delivering added value to our customers.
Shape the image and perception of our brands by translating strategy into commercial objectives and actionable tactics, ensuring key deliverables are executed by the vaccines marketing team.
Build and monitor sales forecasts, as well as manage the marketing budget for private and public pneumococcal vaccines, ensuring financial resources are maximized.
You're the ideal candidate if you are:
Adept at identifying new opportunities, navigating market dynamics, and confidently leveraging data and insights to deliver brand success and business growth.
Effective at developing and implementing strategic plans that drive brand growth, seize market opportunities, and achieve business objectives.
Proven ability to lead teams and direct reports to deliver stretch goals, ensuring a concerted effort across the organization and the broader vaccines brand team.
Strong collaborator and communicator, able to work with other Brand Teams, and In-lines Brand Manager; as well as the Marketing Director, Vaccines, to maximize opportunities across the portfolio.
Able to build relationships and leverage networks to achieve desired business outcomes.
A persuasive communicator with the ability to drive buy-in and inspire action to achieve strategic objectives.
Skilled at translating strategy into actionable plans and executing them effectively to drive brand growth and maximize ROI.
Passionate about identifying innovative strategies that incorporate customer and consumer insights and capitalize on emerging trends.
Education:
Required: Bachelor's degree in marketing, communications, business administration or related field
Language:
Fluency in French is required
In line with our Company's Hybrid Workplace Strategy, this position will be performed through a combination of remote work and in-person (Kirkland Head Office) based on the nature of work to be done.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation: No relocation
VISA Sponsorship: No
Travel Requirements: No Travel Required
Flexible Work Arrangements: Not Applicable
Shift: Not Indicated
Valid Driving License: No
Hazardous Material(s): n/a
Job Posting End Date: 11/25/2025
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Skills Required