Job Description

Reporting to a directly to the Vice President of Marketing, this role serves as the single point of marketing accountability for Central Alberta and Ontario that they manage, oversee staff, budget allocation and management, tactical planning and delivery, strategic partnerships, and service innovation as it relates to marketing. This role will work directly with the Executive Vice President, Vice President(s), and operational staff within their assigned regions and division, as well as with various vendors to realize tactical delivery. This role is located in Edmonton.

What will you do?

Leading tactical marketing within Central Alberta and Ontario, this position will be responsible for:

Research and Analysis

Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key regional decisions.
Leading tracking, analysis and performance reporting of campaign and web analytics.
Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

Brand Activation

Leading the development and implementation of brand activation plans.
Managing storytelling and expression of the brand to extend reach and impact.
Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

Collaboratively supporting websites under the division, including researching, creating, and publishing website content.
Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
Overseeing and managing social media platforms, content, and performance.
Collaborating with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
Leading the development, implementation, and performance reporting of email marketing campaigns.
Monitoring and responding to customer online reviews.

Traditional, Out of Home and Sponsorship Marketing

Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination /attendance, client engagement, and other activities.
Leading the tactical approach and execution of on-site signage.
Working with industry publications and news media outlets to roll out earned and paid media.
Orchestrating geo-targeted out-of-home campaign planning and execution.
Pursuing amenity and building sponsorship naming rights.
Developing and managing the submission of industry award applications.

Tactical Planning and Management

Creating and managing implementation of marketing plans.
Developing and actively managing marketing budgets by project, as well as quarterly period.
When required, providing tactical planning and delivery to other regions and divisions.

Creative and Production Orchestration

Receiving direction from the Interactive and Design Coordinator and partnering with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
Providing business, brand, and creative direction, including scoping of work.
Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.
Vendor (agency) and contract management.
Co-managing and maintaining digital assets and libraries.

Staff Supervision

Where applicable to the region, supervising staff, such as a Senior Regional Marketing Coordinator, which includes:
Leading performance management and review activities.
Providing direction in terms of annual / quarterly / monthly goals.
Coaching and orchestrating staff development planning.
Approving time and staff expenditures.
Supporting recruitment activities.

Service Innovation

Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
Overseeing and supporting special projects being conducted within the division, in other divisions or corporately.
Other duties as needed

Position Success Indicators

Success indicators for this position, include the extent that:

Marketing is driving monetary outcomes for Central Alberta and Ontario.
The individual is well integrated within the business and priorities.
Marketing budgets are effectively developed, managed, and reported.
Direct reports are performing, engaged, and developed across Central Alberta and Ontario.
Objectives and strategies for Central Alberta and Ontario are realized.
Regional and division-wide marketing projects and initiatives are supported.

What do we look for?

Completion of a degree in Marketing or Business from an accredited post-secondary institution.
8+ years\xe2\x80\x99 experience leading a marketing team, region, or division.
Experience developing performance-based marketing programs / plans / campaigns directly tied to lead generation and lifting sales.
Experience scoping, implementing, and delivering market, customer, and campaign analysis.
Advanced knowledge and ability in terms of digital marketing.
Ability to effectively develop, manage, and report on regional marketing budgets.
Experience supervising, developing, and managing performance of staff.
Experience engaging with advertising agencies, research firms and other vendors to produce marketing deliverables.
Proven success in a fast-paced, high volume workload environment.
Strong organizational skills, with attention to detail.
Ability to conceptualize, innovate, and drive marketing initiatives.
Self-motivation and the ability to work independently and in a team environment.
Strong and confident communicator, both written and oral.
High proficiency in Microsoft Word, Excel, and PowerPoint.
Experience with customer relationship management.
Problem solving and critical thinking skills.

About Rohit Group of Companies

For over 35 years, Rohit Group of Companies has been a national leader in real estate, designing and executing projects across multiple real estate classes, in a variety of markets. We have sold and occupied over 5,600 homes, serviced over 3,200 lots, and are approaching $1billion in assets under management. We have continued to grow aggressively across Canada, operating in, and regions surrounding, Edmonton, Calgary, Regina, Saskatoon, and Ottawa. Rohit Group of Companies houses five flagship corporate brands, including Rohit Communities, Rohit Land Development, Rohit Rental Living, Rohit Commercial, and Rohit Health.

What You Should Know About Rohit Marketing

We have an audacious marketing vision and we\xe2\x80\x99re moving fast!

Last October, Rohit Group of Companies brought onboard its first Vice President of Marketing to establish the national marketing strategy, build an enterprise team, and lead the organization through an unprecedented marketing transformation, all of which is now well underway.

Strategically, we are investing in our talent, brands, digital, and analytics to transform how we add value and deliver marketing across each of the divisions.

As a team, we are driven by the outcome, but collectively united by our culture of thinking differently, encouraging exploration, holding a fast pace, and having fun along the way.

Rohit Marketing is a shared service with staff embedded within each division, as well as positioned enterprise-wide to provide a variety of overarching corporate services.

We Are Building Something Fantastic within Our Rohit Communities Division

As a designer home builder, Rohit Communities operates across the country, including in Alberta, Saskatchewan, and Ontario. What sets us apart is that we don\xe2\x80\x99t just build real estate, we build communities. We also pride ourselves in delivering magazine-worthy designer homes centered around attainable luxury and innovation. Our diverse product selection includes townhomes, condo apartments, duplexes, and single-family homes.

Within western Canada, our Calgary operations is one of the fastest growing home builders in Alberta, where we sold over 300 units and anticipate increasing that to 400 by the end of 2023. Some of our flagship communities in the Calgary region include Quesnay at Currie, Dean\xe2\x80\x99s Landing University District and Seton. Within the capital region, sales continue to be strong as we target over 200 units by the end of 2023. Several of our highlighted communities across the capital region include Arbours of Keswick, Kinglet Gardens, and Ch\xc3\xa9rot. Our Saskatchewan operations also have strong footholds as we continue to sell designer homes within both Regina and Saskatoon; highlighted communities including Harbour Landing, The Towns, and Brighton.

We look forward to being able to share in the not-too-distant future what we have been up to in eastern Canada, particularly in Ottawa.

Across Canada, we are truly building something fantastic.