Job Description

AdButler is seeking a dynamic and results-driven Public Relations Specialist to join our team for

a 1 year term

to cover an upcoming maternity leave. This role is crucial in building and maintaining a positive public image for our company, enhancing our brand presence, and driving our communications strategy across various platforms. The ideal candidate will have a strong background in PR, media relations and content creation, with a passion for the ad-tech industry.

Key Responsibilities:

Media Relations:

Develop and maintain relationships with key media outlets, journalists, and influencers in the ad-tech and retail industries. Secure press coverage and manage media inquiries.

Content Creation:

Craft compelling press releases, media pitches and other PR-related content that aligns with our brand voice and business goals.

Strategic Planning:

Design and execute PR campaigns that enhance AdButler's reputation, increase brand visibility, and support our overall marketing strategy.

Crisis Management:

Lead crisis communication efforts by preparing and executing response strategies to manage any potential risks to the company's reputation.

Event Coordination:

Promote AdButler's presence at industry events, conferences, and trade shows.

Social Media Management:

Oversee and execute social media strategies to amplify PR campaigns and engage with our audience online.

Reporting & Analytics:

Monitor PR campaign performance, analyze media coverage, and provide insights and recommendations for future initiatives.

Collaboration:

Work closely with the product, content, and sales teams to ensure cohesive messaging and alignment of PR efforts with business objectives.

Qualifications:

Bachelor's degree in Public Relations, Communications, Marketing, or a related field. 3+ years of experience in public relations, preferably within the ad-tech or tech industry. Proven track record of securing media coverage and managing PR campaigns. Excellent writing, editing, and communication skills. Ability to work independently and manage multiple projects simultaneously. Experience with crisis communication and reputation management is a plus. Creative thinker with a passion for storytelling and brand building.
Job Type: Full-time

Benefits:

Dental care Extended health care Flexible schedule Paid time off Work from home
Experience:

B2B SaaS Marketing: 2 years (required) PR for SaaS : 2 years (preferred)
Work Location: Remote

Expected start date: 2025-09-01