Job Description

Job Title
Manager, Programmatic (P&O)
Reporting to
Programmatc Associate Director or Director
Based at
PHD Toronto
Working for PHD Canada
PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.
Some additional benefits you get by being part of PHD include:

• Learning: Both in person with your manager, within the agency and through an online platform that brings internal and external learning together 24/7.
• Beer Club
• Events organised by the social committee throughout the year
• Big Hug - PHD's very own CSR initiative driven by our people and their passions for the greater good
• Access to industry events
• Discounted Gym membership
• Flexible Health benefits
• OMG mentorship program

Company Overview:
Omnicom Media Group's programmatic team (OMG Programmatic, aka Accuen Canada) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.
Position and Responsibilities:
The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic Solutions teams in managing client relationships. P&O managers are expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Managers' report to P&O Associate Director
Responsibilities include:
Performance Management

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Accuen to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Develop at minimum 2 best practices per year leading to incremental profit growth of $250,000+ annually
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Execute Accuen and 3rd party planning, activation & measurement tools as client needs dictate
• Manages Salesforce at the account level inclusive of plugs

Programmatic Planning

• Programmatic Media and Programmatic Solutions at Accuen work very closely on a daily basis and are seated together in regional account teams and are both client-facing roles
• Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Increase Accuen revenue and market share through new client development and upsell of existing clients
• Translates client goals and KPI's to platform activation strategies/tactics
• Drive planning & discovery in console
• Develop and implement all media mix logistics, definitions, processes at client-level
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Organizational Management

• Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.
• Train team members and others on Programmatic Buying best practices
• Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned
• Own a deep Technical understanding of Accuen and 3rd party planning, activation & measurement tools
• Develop people and team management skill

Required Education and Experience:

• Experience managing online Display, Paid Search, Social, and Mobile campaigns
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Bachelor's degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
• 1-3 years of work experience, with recent managerial experience in performance or direct-response online advertising
• 2-3 years of experience managing client campaigns with proven track record of client success

Required Skills:

• Proactive, self-starter, capable of setting goals and reporting progress against them
• Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
• Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
• Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis
• Strong leadership & communication skills
• Team player
• Data analysis in Excel, including Pivot Tables & basic statistics. Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

COMMITMENT TO IDEA
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
OMG Canada s'engage a offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversite et l'equite par l'action (IDEA). Cet engagement a pour objectif que la composition de notre main-d'oeuvre reflete la diversite avec une representation des groupes sous-representes. Il determine egalement la facon dont les membres de notre equipe, notre leadership, notre service a la clientele, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont faconnees.
Nous traiterons vos donnees personnelles conformement a notre avis de confidentialite en matiere de recrutement qui est disponible a l'adresse suivante

Skills Required