Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create new, meaningful revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and has offices around the world.


ABOUT THE ROLE:
As the Product Marketing Manager (PMM) for the Product & Content Marketing team, supporting the Points unit, you will be responsible for defining the value proposition, positioning and messaging for a portfolio of Points\xe2\x80\x99 products for loyalty programs worldwide. The PMM plays a key role in driving demand, usage and continued relevance of our products through their lifecycle to support Points\xe2\x80\x99 sales and growth objectives.


WHAT YOU WILL BE DOING:
Reporting into the Senior Manager, Product Marketing, and collaborating closely with Product, Marketing, Business Development, Partner Strategy and other key stakeholders, the PMM will be responsible for:

• 
  Defining and regularly evaluating optimal value proposition, positioning and messaging for their portfolio of products and features for each market.
• Telling compelling stories about their products and ensuring those carry through in our marketing communications and sales conversations.
• Developing sales collateral and content including but not limited to: pitch decks, case studies and sales training materials.
• Leveraging market intelligence and product performance to shape new, or optimize existing products and features that drive growth.
• Defining optimal go-to-market marketing strategy for new products or features, including target members, channel mix, and messaging.

YOU ARE SOMEONE WITH:

• At least 5 years of experience in product marketing or B2B/B2B2C marketing
• Excellent written and verbal communication and presentation skills
• Demonstrated ability to synthesize data, insights, and trends, and turn them into actionable plans and compelling messaging
• Experience in conducting and/or leveraging consumer, competitive or industry research
• Excellent interpersonal and collaboration skills, and ability to gain cooperation in a non-authority relationship
• Self-motivated, proactive and results-oriented
• Resourceful and able to prioritize ruthlessly
• Loyalty experience is an asset

WHAT YOU\xe2\x80\x99LL LOVE ABOUT US:
\\uD83C\\uDFE6 RRSP/401(k) Matching
\\uD83C\\uDFE5 Comprehensive Health Plans
\\uD83D\\uDCC5 Unlimited Vacation/PTO
\xe2\x9c\x88\xef\xb8\x8f Travel Experience Credit
\\uD83E\\uDDD8 Annual Wellness Credit
\\uD83E\\uDD57T eam Events and Monthly Lunches
\\uD83D\\uDCBB Home Office/Commuter Credit
\\uD83C\\uDF05 Work From Anywhere Program


OUR PROCESS:
Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.


We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:

• 
  Recruiter Phone Interview
• Hiring Manager Interview
• Take-home Assessment (if applicable)
• Team Interview

All candidates will be provided with feedback regardless if they pass or didn\xe2\x80\x99t pass any of our interview stages. All your information will be kept confidential.