Job Description

About Alexa Translations:

Alexa Translations breaks language barriers by providing A.I.-powered translations for the world's most prestigious legal, financial, and government institutions. Trained in Canadian French and hosted on Canadian servers, the Alexa Translations A.I. platform empowers translation teams and delivers complex, industry-specific results with unmatched quality and speed. And with two decades of award-winning service from our very own professional team of linguistic experts, you can trust that your business will be in good hands.

About the Role:

As the Product Marketing Manager at Alexa Translations, you will be responsible for defining the market position within the context of the overall product strategy for our clients. Fanatical attention to detail and a focus on the best possible CX/UX, along with the ability to grasp and translate technical capabilities into consumer and partner benefits is crucial. So, if you're growth-obsessed, comfortable wearing multiple hats, and contain the pace and agility that a growing tech startup requires, then we want to hear from you!

Responsibilities:

• Develop comprehensive go-to-market strategies and establish product-market fit for new products
• Employ a strategic business mindset to lead market assessments based on customer insight and competitive intelligence
• Set strategic direction and evaluate pricing approaches across subscription and ad-hoc offerings to maximize business impact
• Own product launches. Work with various departments and stakeholders to establish repeatable release processes, define launch objectives and success metrics and manage cross-functional teams to ensure and track successful releases.
• Guide the team on activating launch programs and scaling accompanying always-on campaign strategies, collaborating closely with the VP of Marketing
• Competitor analysis. Document extensive competitor research and brief internal teams on relevant competitor activity.
• Educate consumer and client-facing teams (eg. Sales, Marketing, Support, etc.) on new products/features and collaborate with these teams to ensure the value is clear to a diverse set of audiences.
• Help translate new feature releases into meaningful sales and marketing collateral, training videos, and knowledge base articles. Provide guidance on key content such as case studies, videos, website copy, and blog posts.
• Lean into key differentiators and value drivers to drive messaging creation that resonates with each audience at various life-cycle stages
• Understand consumer behaviour. Obtain insights into consumers' usage of Alexa Translations, untapped opportunities, and buyer personas, through interviews, surveys, focus groups, and sales data.
• Become the subject-matter-expert on our target audience, creating segmentation frameworks, buyer personas, prioritizing key jobs-to-be-done for the customer
• Build a culture of strong customer-centricity by grounding strategic decisions in insights and backing those up with testimonials and customer-first content initiatives
• Drive clear alignment across stakeholder partners including Sales, Tech and Operations, securing the necessary resources for your team to execute effectively
• Own your role as a strong, senior product advocate internally and externally, across industry events and analyst relations

• 5+ years of work experience, with 3+ product marketing in the B2B SaaS
• Product-led growth experience will be an asset
• Proven leadership experience in your field
• Experience managing an annual marketing budget
• Strong marketing competencies across strategic planning, segmentation, positioning and messaging, content creation, and storytelling
• Experience defining market requirements and assembling customer-centric requirements for Product Management teams
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Strong analytical skills with demonstrated capabilities in interpreting data and qualitative research and distilling it into actionable key takeaways.