Job Description

Location: Ottawa, Canada

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Position Summary

The Product Marketing Manager is responsible for defining and developing product market position and Go-To-Market within the context of the overall product strategy.

As the Product Marketing Manager, you will play a key role in supporting, developing, communicating and executing overall marketing, product launches and product lifecycle updates for the product lines through various materials and the creation of Go-to-Market programs targeting our prospects and customers. Additionally, you will also be responsible for developing use case focused content. The ability to draw out and articulate clearly and succinctly value propositions is vital.

The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management.

Key Areas of Responsibility

Developing product positioning and messaging that differentiates your products/solutions in the market

Creating and coordinating product announcements and/or customer notifications as well as product and upsell/cross sell campaigns

Developing thought-leadership or market driven materials (e.g. compliance), for instance in the security or cloud space, create presentations for webinars and speaking engagements and create and/or assist with blog posts, award submissions, social media and PR content related to your product or industry topics related to your product line

Maintain content for any related web site content concerning our data protection products: ensure content is up to date, update CTAs and lead gen based on the latest marketing programs

Sales and partner enablement - working with our Sales and Channel enablement teams to develop and communicate the value proposition of the products, services and use cases to the sales teams and distribution channels

Developing the sales tools and lead generation tools that support the selling process of Thales CPL products comprising researching and writing collateral including infographics, demos, white papers, solution briefs and presentations.

Product launches - plan the launch of new products and releases and manage the cross-functional implementation of the plan

Market intelligence/competitive analyses - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to sell against them

Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

Understanding typical customer use case scenarios and associated security risks

Minimum Requirements:

5-7+ years of product or marketing experience. Marketing experience in the technology or security space is preferred

Post-secondary education in business, communications or marketing, or equivalent area of relevance

Strong organizational skills

Experience delivering projects according to timelines and budget with necessary approvals in place.

Ability to understand technical concepts and especially security technologies, their value and have the ability to uplift their value such that less familiar customers and sales teams can grasp the new concepts.

Excellent written and verbal communication skills

Familiarity and experience with Social Media

Collaborative mindset and prepared to work with product management, marketing, sales, BD, and engineering teams and drive projects across teams

Preferred Qualifications

Experience in cyber security and cloud

Understanding of Hardware Security Modules/Key Management

An understanding of the HSM market and its ecosystem across on-premises, cloud and hybrid environments

Video / audio presentation software a plus

A strong desire to learn new technologies

Attention to detail

Thales is an equal opportunity employer which values diversity and inclusivity in the workplace. Thales is committed to providing accommodations in all parts of the interview process. Applicants selected for an interview who require accommodation are asked to advise accordingly upon the invitation for an interview. We will work with you to meet your needs. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.