The Opportunity
GTY is searching for a natural leader with a strategic mindset who will take our category leadership and competitive advantage to the next level! This is your opportunity to make a big impact and use your skills to directly contribute to a mission that supports communities through the digital transformation of the government.
Joining as senior member of the marketing team, you will be responsible for taking our category leadership and competitive positioning to the next level. As part of a high-growth and fast-paced SaaS company, you\xe2\x80\x99ll be required to adjust to market changes and pivot priorities accordingly. Productive relationships with Sales, Customer Experience and Product are critical to the success of this position.
You\xe2\x80\x99ll lead core go-to-market activities and ongoing product success throughout the customer journey. In addition, you\xe2\x80\x99ll use your domain and market knowledge to set the direction for demand generation and other shared services to strategize and execute high impact programs.
As the internal and external evangelist and influencer you\xe2\x80\x99ll ensure all go-to-market teams are equipped with the right tools, knowledge, and information to drive GTY\xe2\x80\x99s continued growth and success in the market. Results-oriented, you\xe2\x80\x99ll ultimately measure your success on the overall bookings and sourced pipeline for your product line.
The Challenge
What You\xe2\x80\x99ll Do:

• Optimize: In partnership with the Sales and Customer Experience teams, define an approach for the collective team to optimize the buyer\'s journey from awareness through to upsell
• Strategize: Establish overall strategy and business objectives for the Permit marketing function
• Execute: Own go-to-market from strategy to execution including key product positioning, sales and marketing asset development, website and demand programs activation and enablement to ensure all customer-facing teams are on-message and maximizing opportunity for conversion
• Solve Problems: Develop product strategies and roadmaps that solve the most critical challenges buyers face today, while paving the way for tomorrow
• Crush Your Goals: Work across product lines, personas and segments to balance requirements and achieve targets for new business and expansion
• Partner Up: Foster relationships with the community of analysts, industry associations, and thought leaders to build them into advocates of the brand and solution
• Keep Score: Measure performance of all aspects of marketing while constantly experimenting to improve and optimize performance
• Manage Budget: Support budget definition and spend management
• Collaborate: As a key member of the leadership team, work with other functions to support their success and influence their contribution to marketing initiatives
• Keep Your Ducks in a Row: Guide prioritization to ensure time and energy are invested on the most impactful initiatives, ranging from new business, upsell and client retention
• Grow Together: Drive market expansion and revenue growth by developing go-to-market strategies from awareness through to purchase and expansion
• Team Up: Work cross-functionally with GTY and the Business Units to identify opportunities for cross-sell and optimization

The Right Fit
Who You Are: Skills:

• You\xe2\x80\x99re a natural leader and have taken ownership of the product marketing function in previous roles with the demonstrated ability to drive results
• Experience developing a positioning that differentiates products and features within a market
• Strong research skills and ability to pull trends and analysis from different resources, including customer & buyer needs, product roadmap, market trends, and competitive analysis to drive strategic marketing decisions
• You have testimonials from sales teams you\xe2\x80\x99ve empowered with content and selling strategies
• You have exceptional organizational and time management skills and understand where to invest your time to maximize results
• You demonstrate superb verbal and written communication and have a strong ability to communicate effectively with various internal and external stakeholders
• You\xe2\x80\x99re collaborator by nature an know how to work and build relationships with sales, marketing, product, buyers and users

Education & Experience:

• 10+ years of B2B Product Marketing experience within a SaaS or technology environment
• Degree or diploma in Business, Marketing, Product or a related field
• Experience in marketing to the public sector an asset
• A track record of launching great products

Core Competencies: Leadership; Oral and written communications; Collaboration and sales alignment; Analytical; Commercial Awareness; Project Management; Creative Problem Solving; Growth oriented; Networking and Relationship Building; Accountability Planning and Organizing
Location & Travel
This role will be remote with the occasional travel to our beautiful new office in Oakville, Ontario.
What It\'s Like to Work at GTY At GTY, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. As part of the GTY Technology family of companies, we offer a dynamic environment with considerable opportunity for professional growth and advancement. Here are some of the perks that GTY employees enjoy:
Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40 hour week for it.

• \xef\xb8\x8f Wellness days

What\xe2\x80\x99s better than a long weekend? An extra long weekend! This summer, let\'s begin and end the summer with an extra day ontop of the long weekend (July and Sept)! An extra day to decompress and spend time doing the things you love. Community Engagement Committee
At GTY, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills. Flexible time and remote work
We understand that what a work day looks like differs by employee and the role requirements. Through our interview process we\xe2\x80\x99ll work with you to ensure it\'s a fit for you and the specific role you\xe2\x80\x99re interested in. Benefits
Ask us for a copy of our health and dental benefits! Culture committee
Celebrate at every occasion with the culture team! They make sure that our team\xe2\x80\x99s culture is bustling, with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.
About GTY Technology Holdings Inc. GTY Technology Holdings Inc. (\xe2\x80\x9cGTY\xe2\x80\x9d) is a leading public sector technology company. Through its six business units, GTY offers an intuitive cloud-based suite of solutions for state and local governments, education institutions, and healthcare organizations spanning functions in procurement, payments, grant management, budgeting, and permitting.
Please visit our website: https://www.gtytechnology.com/careers/ and check out our Life Pages: https://www.linkedin.com/company/gtytechnology/life/.
We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you\'re excited about this role and know you can bring something great to the team, then we want to hear from you. Please know GTY is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
For any inquiries or requests regarding accessibility at GTY, please email recruiting@gtytechnology.com or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.