Job Description

Date: Aug 11, 2022 Location: Montreal, Quebec, CA, H4M2Z2 Company: Corning
Requisition Number: 57612
Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
Product Marketing Manager Looks like you’re interested in becoming our Product Marketing Manager – great, we could really use your help!
A Bit About Us… Ever wonder how you get cellular reception on your phone while in a building? Or at a venue? Or stadium? iBwave is the powerful 3D software behind great in-building wireless experience and is used by thousands of telecom engineers worldwide to design indoor wireless networks that let billions of end users (like you and me) to use our mobile devices indoors. We’re considered the #1 choice of network design software worldwide and are proud of our 17 years long history and successful track record. Every day we come together as a company to deliver innovative and valuable solutions to our customers and the market. We push ourselves and each other to be our best so we can deliver our best. We value our people and believe that at the core of the company’s success are the people who work here (which hopefully one day, includes you).
Who You Are… You are an experienced Product Marketing Manager who knows how to develop, craft and deliver messaging that conveys the unique value proposition of all our solutions and services. You are comfortable working with sales and product teams to develop messaging, are experienced in planning and executing product launches and enjoy engaging and building relationships with customers. You’re also comfortable creating sales enablement content such as case studies, pitch decks, and other sales content.
What You’re Responsible For...

• Product Messaging & Storytelling – You will craft messaging that tells a story, conveys the value and sells the offering.
• Product Launches – you will plan and execute a cross-functional product launch plan for big releases of new products, as well as smaller release of product updates.
• Product & Sales Enablement - You’re able to work closely with the sales and product teams to identify, develop and deliver content to support the sales lifecycle.
• Personas Management - You will develop and evolve personas to understand the target audience and their pain points to develop impactful messaging.
• Customer Events - You will ideate and deliver customer-centric events that helps us engage, build and maintain our relationship with our customers (example: webinars, user groups, etc.)
• Product Promotion Campaigns – You will execute promotional campaigns that sends the right message to the right target audience and delivers impactful results.
• Writing & Copywriting - you will simplify the complex with effective copy writing that is incorporated into sales enablement content such as case studies, pitch decks and information sheets.
• Community Management – You will be a key player in helping to manage our customer community to build and enable relationships with our customers. Key Qualifications

We’re Looking For…

• At least 3 years of experience in product marketing management
• Experience in B2B marketing
• Ability to take initiative and problem solve
• Excellent storytelling skills with the ability to simplify the complex and convey on-point messaging in an easy-to-understand manner
• Experience building and executing product release and launch plans
• Ability to build strong interpersonal relationships cross-functionally
• Experience working in the software/tech industry (preferred)
• Excellent written communication skills
• Ability to organize and prioritize a competing list of priorities
• Experience with marketing automation software (preferred)
• Confidence working in a fast-paced, high-performance team
• Bilingual (English/French) is preferred Bonus points
• Experience or interest in working in the software and tech industry
• Experience with Content Management Systems (e.g., WordPress)

“This position does not support immigration sponsorship.”
We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.