Empowering people, creating technology.
Responsibilities:
Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking, and go-to-market plans.
Implement product and pricing strategies (NRM) in alignment with Regional / Global Marketing.
Based on data analytics, understand consumer/shopper insights, competitive trends, and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.
Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising.
Develop customer selling stories (both national and account specific) and coordinate customer line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets.
Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent. Track products P&L and product gross margin mix by category.
Qualifications:
Ability to work from home office, and traveling ~once/month throughout Canada, and to the US as needed.
Degree in Business Administration/Marketing/MBA preferred.
4+ years of product marketing experience, managing portfolios for (ideally) FMCG industry. Experienced in brands/consumer goods and has worked with major retailers.
Experience launching products from creation to launch, with a solid go-to-market strategy and strong project management skills.
Computer skills including MS Office products, and ideally SAP (or similar system). Use and understanding of Nielsen data and any relevant market analytics tools preferred.
Familiarity of KPIs and P&L.
Strong business communication (written and oral) and presentation skills.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg Household Products Inc.
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