Job Description

Mabel\xe2\x80\x99s Labels is the leading provider of personalized kids\xe2\x80\x99 labels to families across North America. Our mission is to delight our customers and community, make their lives easier and keep them connected to what they value the most. For the last 19 years, we\xe2\x80\x99ve been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp, and daycare. What began as a small venture by four moms has grown into a thriving and successful e-commerce business. We have a vibrant, collaborative workplace culture and at Mabel\xe2\x80\x99s Labels we value teamwork and find ways to celebrate the contributions of all employees. We look for individuals that can bring creativity, passion and integrity to our close-knit team. We also like to keep an open mind and have a desire for continuous improvement. While our company has grown over the years, we\xe2\x80\x99ve never lost that start-up spirit! Located in Hamilton, Ontario, we are looking for a PR & Partnership Coordinator that is passionate, highly collaborative and with the ability to build, nurture and maintain relationships with brand partners as well as content creators. As the voice of our brand, the Coordinator will support Mabel\xe2\x80\x99s Labels PR strategy by focusing on partnerships and influencers actively growing our brand awareness and presence. In addition, the person in this role enjoys performing administrative tasks that are critical to fulfilling the needs of partnerships. To succeed in this position, you need to be collaborative, exceptionally organized with attention to detail, agile, enjoy tackling challenges and thrive on juggling multiple priorities while navigating in a fast-paced & exciting environment. If you check these boxes, then we want to talk with you! KEY RESPONSIBILITIES

• Support the day-to-day management and logistics of partnerships, including brand partnerships as well as content and influencer partners
• Collaborate and coordinate with internal teams, including creative, digital, production, finance and software, to meet the needs of partnerships (i.e., assets, reporting, tracking)
• Support the logistical needs of paid promotional sponsorships
• Play a key role in the brand\xe2\x80\x99s influencer relations strategy by creating new and maintaining positive relationships with influencers, participating in influencer gifting campaigns, order fulfillment for influencers, organizing influencer giveaways and measuring impact
• Coordinate paid influencer opportunities
• Support promotions and partnerships, including code fulfillment, coupon tracking, reporting and frequent order inputting
• Support PR research, contact management and fulfilling logistics for PR opportunities
• Coordinate logistics, travel to and represent the brand at trade shows, industry events, influencer and networking events across Canada and the US
• Work closely with the Social Media Coordinator to monitor and respond to comments and messages with appropriate tone and messaging, as directed by the Social Media Lead
• Work with the Social Media Coordinator to support in the execution of social media campaigns, such as \xe2\x80\x9cLabel Day Weekend\xe2\x80\x9d (Labour Day Weekend)
• Proactively and reactively interact with our social community on our social channels, including bloggers, influencers and content creators
• Engage with and measure social media and influencer mentions on all platforms
• Support website content updates as they relate to promotions and campaigns
• Participate in the PR, Partnerships and Promotions teams activities, support other team members\xe2\x80\x99 work
• Commit to learning and professional development to gain understanding of best practices, news and trends and bring new ideas to the strategy

REQUIRED SKILLS AND KNOWLEDGE

• Degree or Diploma in Marketing, Public Relations, Digital Communications or a related field, or equivalent work experience
• 1-3 years\xe2\x80\x99 experience in a fast-paced, related role in the field of marketing, partnerships or public relations
• Understanding of basic marketing and public relations principles
• Strong knowledge of social media and content creator platforms
• Experience in Customer Service an asset
• Excellent problem-solving skills
• Strong written and verbal communications skills
• Fast-learner, self-starter, highly motivated to take initiative
• Ability to successfully multi-task and thrive on working in a fast-paced environment
• Dependable, strong sense of accountability and ability to take direction
• Detail oriented with a passion for proof-reading and accuracy
• Ability to be flexible with timing for peak volume periods and to shift schedule for events, campaigns, and needs of the department. This may include evening and weekend work as required.
• Ability and willingness to travel within Canada and the US (5-10%)

Mabel\'s Labels, a division of CCL Industries Inc., has an accommodation process in place and provides accommodations for individuals with disabilities. If you require a specific accommodation because of a disability or a medical need, please indicate this during the application process so that arrangements can be made for the appropriate accommodations. Job Type: Full-time Benefits:

• Company pension
• Dental care
• Extended health care

Work Location: In person