Job Description

We are seeking a strategic, creative, and driven PR and Social Media Coordinator to elevate and grow our brand presence. In this role, you will lead the execution of our public relations and social media initiatives to enhance brand awareness, amplify our company's visibility, and build meaningful connections with our audiences and media partners.

As a key member of our marketing team, you will craft and deliver compelling stories, manage media relationships, and create innovative digital content that strengthens our market positioning. You are proactive in identifying PR opportunities, comfortable representing the brand publicly, and passionate about building community engagement both online and offline.

Responsibilities:

Develop and execute integrated PR and social media strategies aligned with company goals Build and manage relationships with media outlets, influencers, and industry partners to maximize press coverage and brand exposure Create, publish, and share engaging content across platforms, including press releases, editorial pitches, stories, and social media posts Monitor and manage our public image to ensure brand consistency and positive perception across all channels Measure and analyze campaign performance, media coverage, and engagement metrics to optimize strategies and report on ROI Stay ahead of digital and PR trends, bringing innovative ideas that position our brand as an industry leader and trendsetter Collaborate with our Realtor team to produce live social media content, behind-the-scenes features, and storytelling that connect with our audience authentically Plan and execute digital lead generation campaigns to drive brand interest and business growth

Requirements:

Minimum 3 years of experience in PR, communications, and social media marketing, ideally within real estate or luxury branding Degree or diploma in Public Relations, Communications, Marketing, or a related field Demonstrated success in developing PR campaigns and securing media coverage Strong writing, editing, and storytelling skills with the ability to tailor content for various audiences and platforms Proficiency in digital media production, including graphic design, video editing, and content creation Confident on camera, energetic, and skilled at creating engaging visual and written content Excellent relationship-building and project management abilities; highly organized with the capacity to prioritize multiple projects simultaneously Strong understanding of digital advertising, SEO, and analytics to inform PR and social media strategies Proficiency with Google Workspace, Email Marketing Software, CRM integration, Canva, Hootsuite, Meta Business Suite; working knowledge of Adobe Creative Suite is an asset Google Analytics Certification is preferred
Job Type: Full-time

Pay: $45,000.00-$70,000.00 per year

Flexible language requirement:

French not required
Schedule:

Monday to Friday Weekends as needed
Experience:

Public Relations: 1 year (required)
Licence/Certification:

Driving Licence (preferred)
Location:

Toronto, ON M4T 2Y4 (required)
Work Location: In person