Job Description

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.

Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust. Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you.

Make a difference - join the LifeLabs team today!

Pupose of the Role As LifeLabs' Performance Marketing Specialist, you will support our service delivery and corporate marketing efforts in terms of campaign execution, coordinating, development, execution and reporting. As part of the digital and product marketing teams your role will be to source and build campaigns across our awareness channels. As a performance marketer, you will track and optimize the funnel as we drive traffic on-site into our conversion portals. You are also accountable to analyze the competitive market and assist in developing content to optimize the effectiveness of campaigns.

You have the ability to form strong working relationships and thrive in an agile working environment. You are results-obsessed and comfortable working with all levels of the organization. You are experienced with challenging the status quo, engaging in constructive debate and dealing with complex issues.

Core Accountabilities

• Lead campaign development and execution, considering and evaluating all digital channels including search, display, social, and video to determine a media mix that best meets campaign objectives
• Execute marketing campaigns, providing oversight and optimization to drive performance for LifeLabs service delivery portfolio. Test and iterate to identify optimization tactics across multiple campaign types, including bidding, targeting, creative, settings, account structure, A/B testing and more
• Support business-level strategic planning and execution and provide digital expertise to cross-functional stakeholders
• Provide campaign reporting and analysis, highlighting successes and recommendations for future considerations. Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and conversion metrics through data-driven analysis. Monitor digital performance and KPI's on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment

Minimum Qualification and Skills

• Post-graduate diploma in Marketing or in a related field
• Minimum 3-5 years experience in a marketing role
• 2 years experience in a Digital marketing role managing both search and social
• Certification in Google Advertising Suite programs (Google Ads, Google Analytics, Google DataStudio, Google Tag Manager)
• Any paid media/Social Media Management Certification is a plus (Facebook BluePrint, Twitter, TikTok etc.)

#LI SW1 #INDEED

At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.

In accordance with , the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email .

LifeLabs is committed to providing a safe environment for our employees, customers, and the communities we serve. We have been a leader throughout the COVID-19 pandemic regarding health and safety measures and have always put our employees and customers at the center of every decision that we make. As an organization in the health care sector, we believe the COVID vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that we have taken to date. With this in mind, we currently require all LifeLabs employees, contractors, students and volunteers to be fully vaccinated.

LifeLabs operates under a distributed workforce model, where employee flexibility is a key priority. Further information will be provided during the interview process on what this means for employees.

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