Job Description

About Us

We are a fast-growing international gaming and entertainment company operating multiple mobile apps and web brands in the social-gaming and sweepstakes verticals. Our marketing team manages

seven-figure monthly budgets

across paid social, programmatic, and mobile ad networks.



We're looking for a

Performance Marketing Manager (User Acquisition)

with deep expertise in

Meta Ads, Snapchat, TikTok, and

StackAdapt

-- a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration.

Key Responsibilities

Plan, launch, and optimize

paid user acquisition campaigns

across

Meta, TikTok, Snapchat, and

StackAdapt

, focused on driving high-quality mobile installs and first-time deposits. Manage and scale

7-figure monthly budgets

, ensuring strong ROAS, retention, and user lifetime value. Leverage

AppsFlyer

for event mapping, attribution, and cohort analysis. Lead

creative strategy and testing

-- collaborate with the art team to produce high-performing static and video assets based on data insights. Execute a structured

A/B testing framework

to identify winning audiences, placements, and creatives. Continuously

optimize

campaigns

for cost efficiency, engagement, and revenue -- adjusting bidding, segmentation, and creative rotation in real time. Build and refine

tracking and reporting frameworks

for visibility across all acquisition funnels. Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies. Integrate and align

brand awareness and performance campaigns

to maximize cross-channel efficiency. Explore new growth opportunities through programmatic, influencer, and emerging ad networks. ###

Requirements

4+ years of hands-on experience in

performance marketing / user acquisition

across

Meta, TikTok, Snapchat, and

StackAdapt

. Proven ability to

manage and

optimize

large-scale budgets (7 figures annually)

with measurable performance impact. Deep expertise in

campaign optimization

, bid strategy, audience segmentation, and conversion rate improvement. Strong understanding of

mobile app acquisition

,

AppsFlyer

tracking

, and

post-install event optimization

. Experience collaborating closely with

creative and motion teams

on ad concepts and iterations. Strong analytical mindset -- ability to translate complex data into clear strategic actions. Excellent understanding of

A/B testing

,

ROAS optimization

,

FTD-focused funnels.

Nice to Have

Experience in

iGaming

is preferred. Familiarity with

server-to-server (S2S)

setups and campaign event tracking. Hands-on experience integrating

AppsFlyer

,

Meta Pixel

, or

TikTok Events API

. Strong creative sense combined with performance-first mindset. ###

Benefits

What We Offer

A

high-impact role

in a fast-scaling global company. Competitive compensation and

performance-based bonus structure

. Direct collaboration with senior leadership and creative teams. Access to premium ad tech --

AppsFlyer

, Meta Business Suite, TikTok Ads Manager,

StackAdapt

, and more. A creative, analytical, and growth-oriented work culture.


4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.