Job Description

Performance Marketing Manager
We're looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, TikTok, and StackAdapt -- a hands-on optimizer who thrives on testing, data-driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.
Key Responsibilities

• Plan, launch, and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, and StackAdapt, focused on driving high-quality mobile installs and first-time deposits.
• Manage and scale 7-figure monthly budgets, ensuring strong ROAS, retention, and user lifetime value.
• Leverage AppsFlyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing -- collaborate with the art team to produce high-performing static and video assets based on data insights.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue -- adjusting bidding, segmentation, and creative rotation in real time.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and align brand awareness and performance campaigns to maximize cross-channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

Requirements

• 3 - 4+ years of hands-on experience in performance marketing / user acquisition across Meta, TikTok, Snapchat, and StackAdapt.
• Proven ability to manage and optimize large-scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization, bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition, AppsFlyer tracking, and post-install event optimization.
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset -- ability to translate complex data into clear strategic actions.
• Excellent understanding of A/B testing, ROAS optimization, FTD-focused funnels,

Nice to Have

• Experience in iGaming is preferred.
• Familiarity with server-to-server (S2S) setups and campaign event tracking.
• Hands-on experience integrating AppsFlyer, Meta Pixel, or TikTok Events API.
• Strong creative sense combined with performance-first mindset.

What We Offer

• A high-impact role in a fast-scaling global company.
• Competitive compensation and performance-based bonus structure.
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech -- AppsFlyer, Meta Business Suite, TikTok Ads Manager, StackAdapt, and more.
• A creative, analytical, and growth-oriented work culture.

Skills Required