Job Description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...
Summer Hours ?
Paid Vacation Days Off (in addition to paid Personal Days) ?
This includes an extra day off during the month of your birthday ?- our gift to you!
An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ??
Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen!
?HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?
Read about us ! (spoiler alert... we are the home of The Weather Network )?Canada's #1 most trusted brand in media for the third year in a row!
WHY WE NEED YOU? GLAD YOU ASKED...
The Product Marketing Specialist for Pelmorex Weather Source is a crucial driver of our revenue and brand strength. At a time when climate volatility demands true weather intelligence, you will be key to positioning us as the most trusted partner in the market. Your primary focus will be strengthening our brand in core markets and equipping our sales team with high-impact marketing materials to accelerate growth and revenue across the business.
Please note we are only considering candidates who are eligible to work in Canada and are currently located in the Greater Toronto Area.
Please note this is a 6 month contract role
WHAT IS THE DAY TO DAY LOOK LIKE

• STRATEGY & MARKET POSITIONING:
• Develop and execute on the strategic plan to strengthen the market position of Pelmorex Weather Source and its product brands
• Develop and maintain competitive intelligence, Ideal Customer Profiles (ICPs), and messaging aligned with the overall brand strategy.
• Continuously track market trends, competitors, and target audience motivators to ensure our communication of value and differentiators is sharp and relevant.
• Work with external marketplace partners and internal teams to ensure our market positioning is clear and uncover new opportunities that support our strategic growth objectives.

GO-TO-MARKET & PRODUCT LAUNCHES: * Manage all aspects of B2B go-to-market strategies, including planning, execution, stakeholder collaboration, mobilization of internal teams, and requirements for external marketplace vendors

• Oversee the overall success of product launches, ensuring the product rollout process is strictly followed before any materials are released.
• Deploy strategies to drive top-of-funnel lead generation opportunities
• Monitor and report on the success of launches, including lead generation, web traffic and digital & social campaign performance.
• Maintain regular, timely communication with product and brand stakeholders to ensure cohesive information delivery to the market.

CONTENT & SALES ENABLEMENT * Lead the development and production of high-impact resources and marketing collateral in collaboration with cross-functional teams.
This includes: * Sales materials for new product launches/updates.

• Materials that clearly articulate the unique value proposition of Pelmorex Weather Source and its product brands.
• Compelling case studies that showcase our solutions and proven ability to drive results.
• Content marketing materials, including Blogs, whitepapers, industry presentations, webinars, and technical resource guides for clients.

• Be responsible for the end-to-end creation of all materials, including copy, design, and layout, ensuring strict adherence to branded templates.
• Partner closely with the Sales team to proactively understand market/client pain points and opportunities, influencing the creation of new collateral.
• Own the management and distribution of marketing materials for the Sales team, including leading comprehensive training sessions on new products and launches in partnership with product, engineering and meteorology .

WE ARE HOPING YOU HAVE

• 3-5 years of experience in B2B Product Marketing and Strategy, ideally within a technical or data-focused environment.
• A proven storyteller with the ability to elevate brands and products through compelling, technical-style narratives and clear market positioning.
• Expertise in leading and executing end-to-end B2B Go-to-Market (GTM) strategies and product launches.
• Experience navigating and driving go-to-market efforts within cloud, data, or technical software ecosystems and marketplaces is a strong asset.
• Strong business acumen and big-picture thinking, adept at translating market trends, competitive intelligence, and ICPs (Ideal Customer Profiles) into actionable GTM plans.
• Demonstrated ability to create high-impact marketing and sales enablement materials. with experience using design and presentation software to produce professional-grade assets.
• Highly detail-oriented and organized; able to manage complex projects, prioritize tasks effectively, and consistently deliver high-quality work on time.
• Proven experience partnering seamlessly with cross-functional teams to drive strategy alignment and successful execution.
• Exceptional written and verbal communication skills necessary for content creation, stakeholder collaboration, and presentations.

DON'T MEET ALL THE REQUIREMENTS? DON'T WORRY...
Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having "desired" qualifications makes for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that's right, we don't subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment
INTERESTED? IT GETS BETTER....

• Open and transparent communication, including All Hands Meetings with our CEO
• Frequent employee pulse surveys ? we value your feedback so we can continue to make Pelmorex a great place to work!

OUR PROMISE TO YOU...
We're highly focused on doing the right thing.
We'll discuss issues and timelines professionally, so you have the time you need to do the best work you can
You will see the result of your work pushed out to real users quickly
We're a team that enjoys learning new technologies and we're open to trying new things
We'll try our best not to bog you down with boring meetings
Weather inspires, protects, and transforms. For 35+ years, Pelmorex has led the way with trusted forecasts and alerts. With innovation at our core, we provide precision, speed, and unmatched reliability-safeguarding lives, powering decisions, and driving business success. Whatever the weather, we turn its potential into action. We're Pelmorex. Imagine it and we'll deliver it.

Skills Required