Job Description

Position: Paid Social Strategist
Division: Postmedia Integrated Advertising
Location: Remote (within Canada)
Reports to: Social Team Lead
The Company:
Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.
This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.
The Opportunity:
We are looking for an experienced and strategic Paid Social Strategist to join our team. Responsible for defining and executing on clients' strategies across Facebook/Instagram, LinkedIn, Snapchat, Pinterest, and other paid social channels. This includes compiling recommendations, researching opportunities, setting up campaigns, and running ongoing optimizations that generate leads and maximize ROI. The Strategist should be experienced in analyzing complex data and making data-driven decisions.
What you'll do:

• Communicate regularly with Account Managers ensuring their client's goals are being met for paid social campaigns
• Set strategy for, manage and execute complex paid social media campaigns that achieve client business and marketing objectives
• Monitor and optimize paid social campaigns
• Use analytics tools for ongoing reporting and optimizations
• Perform research to inform strategy and campaign development
• Proactively make strategic campaign recommendations to clients

Who you are:

• 3+ years of direct experience managing paid social media ads across multiple social media platforms
• Experience working in an agency or other organization where you manage multiple clients and stakeholders is an asset
• paid social advertising from strategy and design through execution, optimization and reporting on Facebook, Instagram, Twitter, LinkedIn, and/or Pinterest
• Knowledge and in-depth experience with remarketing and custom audience targeting
• Experience executing and optimizing E-commerce and Lead Generation campaigns
• Able to understand and interpret data using analytics and reporting tools (experienced with Google Analytics, Google Tag Manager, Data Studio)
• Advanced knowledge of pixel placement, custom audience creation, Facebook's e-commerce functionalities, and funnel design.
• Excellent presentation skills and comfortable speaking in client/project meetings
• Excellent written skills, including ad copy experience.
• Detail-oriented and ensuring Quality Assurance processes are met.
• Self-starter, all hands-on deck attitude
• Thrive in a fast-paced environment with the ability to pivot, multi-task and problem-solve.

Skills Required