Job Description

AMAA DIGITAL house IS YOUR domain.Posted: 2024-04-16Closing: 2024-04-23Location: Edmonton South (Hybrid)To you, research, testing and analysis of website traffic, consumer behavior, and general business metrics isn\xe2\x80\x99t work \xe2\x80\x94 it\xe2\x80\x99s what makes you tick! You\xe2\x80\x99re a research machine and you thrive on making meaningful recommendations to address relevant business challenges. Your game \xe2\x80\x94 there is no research project too big or small.WHAT MOVES YOU

• You love to share thoughts and ideas \xe2\x80\x93 after all, two heads are better than one.
• You\'re creative and resourceful and enjoy working with data to measure and analyze online consumer behavior, capturing insights others might not see.
• You\xe2\x80\x99re definitely a \xe2\x80\x9cgo-to\xe2\x80\x9d type of person. You\xe2\x80\x99re an excellent problem solver and you know how to get things done!
• You \'get\' what it means to be part of the team.
• You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA.
• You enjoy talking about marketing tactics, advertising and search engine optimization.
• You\'re \'web-savvy\' and current on Internet trends, tools and technologies.
• You embrace the idea of continuous learning and personal growth.

WHAT YOU\xe2\x80\x99LL DO

• You will report to the Team Lead, Digital Performance and Optimization.
• Create and manage properties in AMA\xe2\x80\x99s web analytics and product analytics tools.
• Implement and monitor tagging of all our online properties.
• Maintain tag schemas for current projects and prepare them for implementation on new projects.
• Implement, test, validate, monitor, triage, and debug conversion tracking for various platforms.
• Perform heuristic analysis on session recordings and heatmaps and generate observations and insights.
• Monitor performance trends with marketers and channel specialists.
• Interpret data from a variety of sources including Google Analytics and Heap.
• Develop reporting in Google Data Studio and PowerBI that provides meaningful visibility across all tactical online marketing activities and ties them to real results.
• Assemble, organize, interpret, and communicate findings with both technical and non-technical stakeholders.
• Liaison with numerous stakeholders to ensure their data and tagging needs are being served.
• Effectively communicate with Channel Services, Association Marketing, Travel Marketing, Insurance Marketing, BI Digital Products and Development teams.
• Implement campaign tracking to attribute traffic from PPC, SEO, Email, and other marketing initiatives.
• Facilitate the engagement and support of business units around business requirements for digital analytics and online marketing - after all, it\'s all about creating the best end user experience!
• Keep up to date on AMA products, services, and membership policies and procedures and ensure work adheres to all applicable internal and external standards.

WHAT YOU\xe2\x80\x99VE DONE

• You have a university degree or post-secondary diploma in a related field such as Business Administration, Marketing, Communications, Computer Science or related experience.
• You have a minimum of 2 years applied and progressive experience in Google Analytics and other web analytics software.
• You have experience with basic web technology and have experience in building and analyzing web analytics reports.
• You also really know your way around advanced functions of Excel and Google Sheets, such as pivot tables and functions.

Note: Internal candidate is being considered.

Alberta Motor Association