Job Description

National Sales Director

Location: Beamsville, Ontario

Malivoire Wine Company is seeking a National Sales Director to lead our growing team and expand the reach of our wines across Canada's hospitality and retail landscape. This is a hands-on leadership role for someone deeply rooted in the world of fine wine -- someone who thrives on building relationships, opening doors, and ensuring that our bottles find their way to tables.

About the Role

As National Sales Director, you will oversee the strategy and day-to-day rhythm of Malivoire's national sales efforts. You'll work closely with restaurant buyers, sommeliers, private retailers, and provincial liquor boards to strengthen our presence in key markets and ensure consistent growth. This position reports directly to the General Manager.

You'll lead a skilled sales team, guiding them with both vision and practicality -- balancing long-term strategy with the personal touch that defines great hospitality.

This position is suited to a professional who combines business acumen with deep respect for craftsmanship, who understands that every placement, pour, and partnership shapes the story of the winery.

What You'll Do

Develop and execute sales strategies that drive growth across on- and off-premise channels.

Lead and mentor the sales team, fostering accountability, collaboration, and a shared passion for wine.

Build, maintain and create strong relationships with hospitality leaders, licensees, distributors, and provincial liquor boards.

Identify and pursue new business opportunities in restaurants, hotels, and private retail.

Oversee budget, forecasts, and sales targets, ensuring plans remain focused, transparent, and achievable.

Collaborate with winemaking, operations, and finance to align sales efforts with production and inventory.

Represent Malivoire at trade events, tastings, and hospitality functions, serving as a trusted ambassador for the winery.

Analyze market trends and performance data to guide strategy and decision-making.

What You Bring

5+ years of experience in sales, marketing and brand management, with a focus on the hospitality sector.

Proven success in managing key accounts, sales teams, and distributor relationships.

Strong knowledge of the LCBO and provincial liquor boards.

A strategic mindset paired with a hands-on, relationship-driven approach.

Excellent communication, negotiation, and leadership skills.

WSET Level 3 or equivalent certification is a strong asset.

A degree in Business, Marketing, or a related field is an advantage.

Corporate sales training considered an asset.

Compensation

We offer a competitive salary, performance-based incentives, comprehensive benefits, and coverage of business-related expenses.

Job Type: Full-time

Pay: $60,000.00-$100,000.00 per year

Benefits:

Dental care Employee assistance program Extended health care
Work Location: In person