Job Description

Title:

National Account Manager

Location:

Remote - Ontario, Canada

Reports To:

Vice President, Sales & Marketing

Travel:

Occasional travel within Ontario and across Canada

About Cafe William

At

Cafe William

, we are passionate about crafting exceptional coffee while driving sustainability, innovation, and growth. As one of Canada's largest Canadian-owned coffee roasters, we are on a mission to transform the coffee experience across the country, from sourcing to roasting to shelf. Our team is expanding, and we are looking for driven, collaborative professionals who want to be part of our growth journey.

Position summary

We are seeking a strategic and results-driven

Director of National Accounts

to lead and expand

Cafe William's retail footprint in Ontario and across Canada

. This role is perfect for a senior sales leader with deep

CPG experience

, strong relationships across

Canada's Top Retailers

, and the capability to drive both strategy and execution.

This individual will be responsible for developing national retail strategies, managing key customer relationships, guiding brokers, and contributing to Cafe William's overall commercial success.

Key responsibilities

Own and lead relationships with key national and regional retailers, with a focus on growth in Ontario and expansion across Canada; Develop and execute strategic customer plans to drive sales, grow share, and improve brand visibility; Lead category reviews, business planning, pricing, and promotional strategies; Leverage

NielsenIQ

, internal sales data, and retailer portals to provide actionable insights and track performance; Partner with marketing, operations, and finance teams to ensure alignment on business goals and execution timelines; Stay on top of market trends, consumer behavior, and competitive activity to guide customer strategy; Deliver accurate sales forecasting, budgeting, and reporting; Represent Cafe William in key customer meetings, industry events, and national trade shows.

Qualifications

10+ years of experience

in national account management within the

CPG industry

; Strong, established relationships with Canada's

top retailers

; Experience managing

strategic accounts at a senior level

, including annual negotiations and joint business planning; Skilled in using

NielsenIQ

and retail portals for strategic planning and performance tracking; Experience leading and managing

broker networks

; Excellent leadership, communication, and relationship management skills; Bilingual (English/French) is a strong asset; Strategic thinker with a hands-on approach; thrives in a

remote, high-growth

environment; Bachelor's degree in business, Marketing, or related discipline.

Why Join Cafe William?

Be part of a

Canadian success story

in the coffee industry; Help shape the national retail strategy for a growing, sustainable, and innovative brand; Competitive salary and

performance-based incentives

Remote work flexibility with travel opportunities Full health and wellness benefits Opportunity to make a national impact in a

values-driven organization

Job Type: Full-time

Pay: $120,000.00-$145,000.00 per year

Additional pay:

Bonus pay
Benefits:

Extended health care Flexible schedule Life insurance Paid time off Work from home
Schedule:

Monday to Friday
Experience:

sales in CPG : 8 years (preferred)
Language:

English and French (preferred)
Willingness to travel:

25% (preferred)
Work Location: Remote