Job Description

Position Type: Full Time, Permanent

Location: Edmonton, AB

Division: Postmedia Integrated Advertising

The Company:

Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

Postmedia Network Inc. is one of Canada\'s foremost media brands, representing the Saskatoon Star Phoenix, National Post, and approximately 200 web properties. Postmedia is committed to bringing our advertising clients innovative ways to reach their target audience via multi-platform solutions. We are a full-service digital solutions provider with partnerships with the major tech companies like Google and Facebook.

Through consumer and market research, and idea conception, the Media Strategist plays a key role in driving innovation and ideas for new and existing clients. The ideal candidate has an innate curiosity about consumer behaviour and is a strong storyteller and presenter. The Media Strategist is a creative problem solver that has the ability to use data and analytics to uncover solutions for local businesses. You are collaborative and excel in working in a team environment. The role resides within the Edmonton advertising department and reports directly to the Manager of Media Strategy.

What you\'ll do:

• Introduce leading edge industry knowledge and trends to business and our clients
• Work diligently to meet or exceed assigned monthly team and/or department budgets
• Consult and recommend strategic digital campaigns based on established key performance indicators
• Produce visually arresting and conceptually engaging presentations/media plans and/or deliver presentation/media plans in a way that demonstrates benefits the client/agency, as required
• Review and identify upsell opportunities and prepare supporting materials for client presentations
• Train and educate sales staff and clients on digital product offerings and best practices as our digital products and services rapidly evolve

Who you are:

• Proficient with digital platforms and thrives in a fast-paced marketing environment
• A passion for constantly learning and keeping up to speed with industry knowledge
• Adapt quickly to changing priorities and tight deadlines to ensure campaign optimization and delivery
• Professional client facing presence with superior communication, interpersonal and leadership skills
• High level of understanding of native content, social media management, social media advertising, web site user experience, search engine marketing and search engine optimization
• Strong understanding of marketing in general and how to drive ROI for advertisers
• A team player who builds respect and credibility with stakeholders by uncovering opportunities and adding value

Qualifications:

• A minimum post-secondary education in Advertising, Marketing, Digital Sales or another related discipline and a minimum of 3-5 years of advertising or marketing experience preferred
• Must be able to demonstrate a high-level understanding of digital marketing and integrated advertising trends/landscapes and its potential benefits combined with solid business acumen
• Proficient in the use of social media, standard office programs including Outlook and PowerPoint, and basic web applications
• Vehicle and valid driver\'s license required

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.

Other details

• Pay Type Salary

Postmedia