Marketing Technologist

Port Coquitlam, BC, Canada

Job Description

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Red Dog Blue Kat (RDBK) is a North American leader in fresh, frozen raw pet food products. Based out of our Port Coquitlam, BC location, we have been providing class leading pet food to ensure your pet lives a longer and healthier life. Purpose/Objective: The Marketing Technologist\xe2\x80\x99s primary purpose is to support our philosophy of being a supplier of choice. You will accomplished this by streamlining our marketing efforts and make them more effective by identifying and implementing the best technology solutions into different areas of our business, such as customer relationship management, email marketing, and social media marketing. Key duties:
  • Marketing Technology Implementation and Integration: Identifying and implementing the best marketing automation and other marketing software, integrating them with the company\xe2\x80\x99s existing technology stack and ensuring all marketing strategies align with our company\xe2\x80\x99s objectives.
  • Managing Key Processes and Marketing Databases: Managing marketing data, migrating data from old to new systems and use marketing tools to streamline marketing workflows.
  • Testing and Analytics: Set up A/B or multivariate tests and provide reports on how they perform. Collect, monitor, and analyze data using KPIs, such as click-through rate, conversion rate, or cost-per-lead.
  • Retail Support and Problem Solving: Expedite the resolution of customer problems and complaints to maximize satisfaction. Ensure that marketing processes and technologies are effective and working to improve the experience and service for retail customers.
  • Training: Train our marketing team and retail partners, when applicable, on using new technology solutions, such as project management software, digital advertising platforms, and database management and analytics
  • SEO Optimization: Optimizing copy and landing pages for search engine optimization. Perform ongoing keyword discovery, expansion and optimization.
  • Strategy: Suggest ways to increase customer acquisition, lead generation, and revenue
  • Marketing: Support marketing team in other areas as needed.
Skills Required:
  • Working knowledge of marketing technology software, such as Salesforce, HubSpot CRM, and Adobe Analytics
  • Expertise in SQL, HTML, and JavaScript
  • Ability to translate data into easy-to-understand reports
  • Attention to detail.
  • Strong verbal and written communication.
  • Problem-solving
  • Multitasking
  • Work Independently
Term of Work Hiring for a limited project scope for 6 - 8 months, with the possibility for a permanent employee at the end of contract Additional Eligibility Qualifications:
  • Bachelor\xe2\x80\x99s degree in Computer Science, Marketing, Engineering, or related fields.
  • A minimum three years of work experience as Marketing Technologist or in a similar role.
  • Experience in the pet industry and/or health industry preferred.
  • Social Media and Marketing background a bonus
Candidate must meet the eligibility NRC-IRAP Youth Grant Program:
  • Available to work a minimum of 30 hours per week.
  • Maximum 30 years old at the start of contract
  • A post-secondary graduate
  • A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
  • Legally entitled to work according to the relevant provincial legislation and regulations
  • A first-time participant in the NRC-IRAP Youth Grant Program
Physical demands:
  • General office demands such as typing (while in office)
Working Environment:
  • Hybrid (home, office) \xe2\x80\x93 1-2 office days per week
Job Types: Full-time, Fixed term contract
Contract length: 8 months Salary: $27.00-$29.00 per hour Benefits:
  • Casual dress
  • Company events
  • Dental care
  • Discounted or free food
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off
  • Vision care
Flexible Language Requirement:
  • French not required
Schedule:
  • Monday to Friday
  • Weekend availability
Supplemental pay types:
  • Overtime pay
Ability to commute/relocate:
  • Port Coquitlam, BC V3C 6P3: reliably commute or plan to relocate before starting work (required)
Application question(s):
  • Why are you interested in working at Red Dog Deli?
  • Which marketing technologies and platforms do you have experience with? Please qualify and quantify your experience.
  • Do you meet the eligibility requirements for the NRC-IRAP Youth Grant Program (see posting for details)?
Education:
  • Bachelor\'s Degree (preferred)
Work Location: Hybrid remote in Port Coquitlam, BC V3C 6P3 Application deadline: 2023-04-28
Expected start date: 2024-05-07

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Job Detail

  • Job Id
    JD2143256
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Port Coquitlam, BC, Canada
  • Education
    Not mentioned