Marketing Strategy Manager

Etobicoke, ON, Canada

Job Description

At Moneris, we are re-imagining commerce and shaping the future of FinTech. To do that, we empower our teams to redefine what's possible, enable them with the right tools, and support them every step of the way.

Connect. Impact. Grow. Turn your passion into purpose with a career at Moneris.

Your Moneris Career - The Opportunity

Location(s): Toronto, ON (Hybrid)

The Marketing Strategy Manager, Moneris Online leads the marketing and communications strategy for Moneris's growing OMNI solution: Moneris Online. Reporting to the Director of Marketing & Partner Strategy, you will develop and oversee execution of GTM strategy, MARCOM road map and campaigns, and work with multiple marketing channel owners, including Digital & UI/UX, Customer Programs & Martech, PR, Communications, Events & CSR, and Creative Lab, to ensure the success of multiple products and services.

Additionally, you will work with leaders from product, sales, customer success, operations and partnership teams as the main marketing POC to deliver business understanding and measurement success. You should be passionate about ecommerce and experienced in leading large-scale GTM strategies and programs.

Your Moneris Career - What you'll do

  • Partner with main business leaders in identifying goals, growth opportunities and leading the annual marketing planning process for Moneris Online.
  • Develop marketing strategy and annual marketing & communications roadmaps based on the long-term vision and short-term needs, including positioning, messaging, and competitive differentiation of both new and existing products.
  • Communicate and partner with multiple marketing channels, including Digital & UI/UX, Customer Programs & Martech, PR, Communications, Events & CSR, Creative Lab and the PM teams to recommend and implement multilayered strategies and plans.
  • Manage marketing budget and Indicators, and monitor marketing campaign performance and make recommendations based on data, customer insights and market dynamics.
  • Produce business-segment specific research in collaboration with the data and insights team to highlight growth opportunities within the business lines. Identify main competitors and develop battle cards and other materials to differentiate and defend in sales cycles.
  • Translate marketing observation into relevant analyses for the product and sales team. Champion proactive sharing of information to increase results, process improvement and best practices.
Your Moneris Career - What you bring

Must-have...
  • Bachelor's Degree in Marketing/Business.
  • 8+ years of work experience in marketing strategy or marketing & communications.
  • Comprehensive business and marketing knowledge.
  • Understanding of the ecommerce landscape.
  • Proven frameworks, metrics, processes and tools that inspire strategic marketing planning decisions.
  • Strong project management experience. Be able to support at a strategic and sometimes tactical level, to ensure execution of important program timelines.
  • Excellent relationship management skills with all partners, collaborate and negotiate effectively.
Nice-to-have...
  • Master's Degree is considered a asset.
  • Previous experience in FinTech, ecommerce and payments industry is considered an asset.
We understand that marginalized individuals experience greater imposter syndrome because of systemic barriers. We encourage you to apply even if you don't think you meet all of the requirements.

Your Moneris Career - What we offer
  • Emphasis on Wellness - Meeting Free Fridays (MF2), company-wide holiday closure, just to name a few
  • RRSP matching & defined contribution pension plan
  • Flexible benefits package starting from Day 1
  • Thrive in a Hybrid or Remote Model - including a tech peripheral rebate
  • Learning & development programs and resources - plus unlimited free access to LinkedIn Learning
  • EAP (Employee Assistance Program), Educational Assistance and Recognition Program
  • Employee perk program with incredible discounts for over 2,400 vendors & exclusive banking offers from BMO and RBC
  • Get involved in one or many of our Employee Inclusion Groups (EIGs) including the Black Employee Network, Moneris Immigrants Society, 2SLGBTQIA+ EIG, just to name a few
Your Moneris Career - Who you'll work with

Our Sales and Marketing department is made up of eight functions: MARCOM, National Sales, B2B Sales, Regional Sales, Sales Support, Sales Centre and IBLR , Sales and Marketing Analytics, and Financial Institutions. Together, our goal is to evolve our sales operations, talent and go-to-market strategy to continue winning in F2F, grow our e-commerce market share, and position Moneris as a true omni-channel payments leader.

Your Moneris Career - Who we are

Moneris was created as a joint investment between RBC and BMO Bank of Montreal (including Harris Bank) in December 2000. By maintaining the tradition of security and strength of our parent banks, today we are Canada's #1 processor, and one of North America's largest.

Learn more about how our Sales team is helping businesses across Canada succeed.

#LI-Hybrid

Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

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Job Detail

  • Job Id
    JD2080027
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Etobicoke, ON, Canada
  • Education
    Not mentioned