Job Description

You are as unique as your background, experience and point of view. Here, you\xe2\x80\x99ll be encouraged, empowered and challenged to be your best self. You\'ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you\'ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world. : **Please note, this is a one-year contract opportunity** Are you looking to expand and sharpen your skills on leading-edge projects? Is relationship building between the Client and the business at the heart and soul of the work you do? Us too. We\xe2\x80\x99re looking to add to our group of experts across marketing and technical areas. We\xe2\x80\x99re working together to make ideas come to life and keep Sun Life ahead of the curve. At any moment, you\xe2\x80\x99ll find your team encouraging and enabling you to learn across business areas and supporting your personal growth. We\xe2\x80\x99re looking for a marketer to help us answer: "How can we better engage and nudge our clients to taking action to reach their financial and wellness goals?\xe2\x80\x9d The Client Experience Office\xe2\x80\x99s (CXO) Client Connect Pods are looking for its next Marketing Strategist who will help drive our growth in building digital-first relationships and welcoming members to their plans. Reporting to the Marketing Manager, Client Engagement, the Marketing Strategist will be instrumental to the successful delivery of the Pod\xe2\x80\x99s 2023 activities. What will you do?

• Lead the campaign strategy, development, and deployment of marketing campaigns through multiple channels (e-mail, a secured-web channel, the Sun Life mobile app, call centre, print, social, etc.)
• Manage stakeholder expectations and build business partnerships across teams, aiming for the seamless delivery of your campaigns
• Publish marketing messages according to brand and accessibility guidelines using a content management system (Adobe Experience Manager), using your knowledge of HTML code
• Create clear, concise and client-centric messaging with your copywriting skills in partnership with our Behavioural Economics consultants in accordance with brand tone
• Work with the Creative Design teams to develop the perfect backdrop for the look and feel of your campaigns
• Work with Data Scientists, Business Analysts, Testers and Real-Time-Decision-Making engine designers to create impactful target segments for campaigns, understanding member profiles and selecting criteria based on insights and learnings
• Liaise between the agile team and Compliance (Publications Review Process) to ensure campaigns fall within industry and brand regulations

What do you need to succeed?

• A curious, always-learning mindset
• 2-3 years in a Marketing Specialist or Marketing Coordinator role
• Experience with digital marketing in a direct marketing capacity
• Experience with marketing data analytics
• Progressive content creation and copywriting skills for digital and print marketing materials
• Proficient HTML editing skills
• Communications and stakeholder management skills (verbal and written)

What\'s In it for you?

• Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle.
• Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• Ongoing learning, training, and coaching to grow your career
• We are honoured to be recognized as a 2022 Best Workplaces in Canada by Great Place to Work\xc2\xae Canada

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results. Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com. At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted. Salary Range: 51,100/51 100 - 82,800/82 800 Job Category: Marketing Posting End Date: 09/02/2023