Job Description

Position Description
Position Title: Marketing Strategist
Department: Marketing
Location: Prairies Region (AB/SK)
Reports to: Prairies Region, Marketing Manager
Status: Full-Time
Job Summary
Reporting directly to the Prairies Region, Marketing Manager the Marketing Strategist is responsible for managing, developing, and executing all marketing efforts related to increasing customer retention and sales (Sales, Service, Parts) for designated brands/stores in the SK/AB Region. As the primary point of contact for those stores/brands, this role involves collaborating with internal and external stakeholders to develop and execute effective yearly marketing plans, monthly tactical campaigns, experiential/sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks.

Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand-compliance requirements. The position requires attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

• Act as the day-to-day marketing contact for designated stores/brands.

• Develop & execute yearly marketing plans for each dealership.

• Align with each dealership\xe2\x80\x99s General Manager on monthly vehicle priorities and promotions; brief-in appropriate creative executions for sales & service.

• Manage and/or execute all experiential/sponsorship requirements.

• Review analytics and & reporting and provide insights to relevant stakeholders.

• Management of digital advertising programs.

• Management of monthly advertising performance reviews.

• SEO Management.

• Local search platform management (Google Business Profile, Bing, Yelp).

• Manage traditional and ethnic media buys (e.g., print, radio).

• Manage budgets, invoices, & coop.

• Manage social media accounts & reporting.

• Perform monthly dealership audits (in-store experience & websites).

• Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc.

• Miscellaneous dealership support.

Secondary

• Provide professional customer service and support to all stakeholders.

• Follow established company policies and procedures.

• Participate in meetings and training, as required.

• Follow Health & Safety Program and observe provincial Occupational Health & Safety regulations.

Qualifications Education

• Post-secondary education in Marketing, PR, or related subjects.

Skills

• Keen understanding of marketing best practices.

• Experience in writing copy for a wide range of purposes.

• Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns.

• Familiarity with the process of developing and posting content for social media channels (e.g., Instagram, Facebook, LinkedIn, YouTube).

• Knowledge of and experience in SEO, Google Ads.

• Experience with partnership activations, including events.

• Able to multitask and prioritize projects effectively in a fast-paced environment.

• Flexible team player, multitasker, and creative problem-solver.

• Strong attention to detail.

• Proven ability to be a team player, relationship builder, and company representative.

Experience

• Three (3) years of marketing, PR, or related experience.

• Automotive/dealership retail experience is an asset.

Dilawri Group of Companies is Canada\xe2\x80\x99s largest automotive group with 75 + franchised dealerships representing 35 + automotive brands throughout Quebec, Ontario, Saskatchewan, Alberta, and British Columbia and Washington D.C. Privately owned and operated by the Dilawri family since 1985, the company continues to expand its footprint in Canada, building on its history of excellence in the automotive industry. With more than 4,000 employees, Dilawri Group of Companies is proud to offer exceptional products and customer service in every dealership.

Go to our website to see more about our company and the many reasons why you will want to work for us!

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest.