Job Description

UNLIMITED POSSIBILITIES AHEAD.

Position: Customer Marketing Strategist

Salary Range: $50,000 - $60,000 per year

Remote/ In-Office Hybrid Workplace

Cars \xe2\x80\x93 Innovation \xe2\x80\x93 Customer Experience

Imagine working for a truly innovative company. OpenRoad Group is one of Canada\xe2\x80\x99s Best Managed Companies, achieving the award\xe2\x80\x99s highest Platinum level. Explore your opportunity with one of the ten largest private companies in British Columbia. Discover why we are among the fastest-growing and most-awarded automotive groups in North America.

Who We Are:

We\xe2\x80\x99re a results-driven company looking to innovate the way the automotive industry does business online and in-store. You can play an important role in our marketing department. We are looking for a Customer Marketing Strategist to ideate and generate successful marketing campaigns for dealership clients. Our successful candidate will work closely with dealership stakeholders and the internal Marketing bench.

Who You Are:

You\xe2\x80\x99re a strategic marketer with an analytic mindset. You\xe2\x80\x99re driven to find the marketing strategies that drive repeat sales, improve retention, and increase customer lifetime value. People describe you as very detail-oriented, strategically smart, metrics-oriented, and results-driven. You have experience creating marketing campaigns and you enjoy understanding how customers think. You value being rewarded and recognized for your efforts. You appreciate a workplace that offers a blend of remote and in-office work.

This Full-Time Position at OpenRoad Means You\xe2\x80\x99ll Enjoy:

• Competitive compensation and benefits package
• Opportunities for innovation and growth
• Discounted vehicle purchase program
• Associate perks program

Responsibilities:

• Meet with client accounts regularly to understand business objectives and discuss marketing strategies and campaigns
• Work cross-functionally with dealership stakeholders and marketing team members to carry out strategies and campaigns
• Work with databases to create and maintain audiences and customer segments
• Work with other members of the marketing team to create and monitor a wide variety of integrated campaigns, including email, SMS, and direct mail campaigns
• Ensure compliance of marketing campaigns with manufacturer advertising guidelines
• Strategize messaging of campaigns to align with business goals
• Craft compelling and personalized content that resonates with different audience segments
• A/B test subject lines, content, and designs to optimize campaign performance
• Track and analyze campaign performance results
• Compile regular reports of campaign performance results
• Use campaign performance results to inform future strategies and campaigns
• Work with the Marketing Manager to assess and brainstorm new customer marketing opportunities
• Be an ambassador for loyalty and customer relationship projects across the group and actively promote and assist with execution at the stores
• Assist with executing corporate group-wide campaigns and projects, ensuring compliance and good understanding at the store level
• Exercise dealership budget controls, and process invoices
• Uphold company and department policies, practices, and systems
• Provide additional coordination and marketing support as required
• This position will be expected to perform other duties as assigned by management
• This position will be required to travel to various dealerships within the Lower Mainland regularly

Qualifications:

• Minimum two years of experience in a marketing role or as an advertising account executive, or equivalent, in a fast-paced industry
• Degree, diploma, or equivalent experience in marketing, business, or communications
• Proven success in direct marketing, demand generation, customer relationships, and content generation
• Strong knowledge of email marketing best practices
• Willingness to work potentially long hours, including weeknights
• and weekends, during busy retail months to deliver on projects
• Strong attention to detail, excellent time management skills, and ability to work with pressing deadlines
• Experience in overall project management with a creative mind
• Responsible individual with own vehicle and mandatory valid BC Class 5 driver\xe2\x80\x99s license with a clean driving record

Assets:

• Fluency in multiple languages. Specifically; Mandarin, Cantonese, Hindi, Punjabi
• Passion for cars and knowledge of the automotive industry

Internal Candidates MUST apply by filling out the on the Intranet. Failure to complete the form will cause a delay in your application.

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US!

OpenRoad Auto Group