Job Description

Position Title: Marketing Strategist, News, Audio and Regions portfolio (French Services)
Status of Employment: Contractee Long-Term (Duree determinee)
Position Language Requirement: French
Language Skills: French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date: 2025-11-27 11:59 PM
Your role
Reporting to the Marketing Senior Manager for the Info, Audio, Regions and Mauril portfolio, you will work within the Marketing and Communications department.
As Marketing Strategist, your role will be to recommend, develop and co-ordinate 360 (multichannel) marketing strategies for your assigned projects and campaigns with a focus on enhancing awareness and engagement toward our brands, platforms and content while building audience loyalty throughout the Radio-Canada ecosystem. You will be in charge of deploying marketing and impact advertising actions, tracking their effectiveness and proposing adjustments based on consumer analysis and data.
You will be expected to provide positive leadership in working with other teams or departments so that impact projects can be delivered.
Your main responsibilities will be:
Recommend, develop and co-ordinate 360 marketing strategies and high-impact offensives for assigned projects by leveraging brands, products and content from the News, Audio, Regions portfolio.
Ensure that strategies and projects are aligned with Marketing & Communications objectives.
Recommend, develop, plan and implement all the development stages for assigned 360 multichannel initiatives, projects and campaigns, from the planning phase through to execution and analysis.
Draft clear strategic marketing briefs, ensuring they are properly understood by all parties.
Do follow-ups on all projects.
Work with various departments to deliver effective, creative projects and strategies that achieve our marketing objectives.
Work with our media team to review and improve on outside media proposals, ensuring that plans are aligned with our objectives and consistent with existing user journeys.
Develop effective promo strategies on the Corporation's various platforms and design impactful strategies in order to achieve target audience objectives.
Produce or commission marketing material required for our digital channels (including social media).
Advise and work with management to determine the necessary human, financial and technical resources.
Analyze market data and campaign performance, adjust marketing actions in line with results to achieve objectives and make data-driven decisions to improve marketing strategies.
Advise and support your division and program teams in developing the portfolio's strategic orientations.
Please note that this is a 12-month contract position.
Your profile:
Qualifications:
Bachelor's degree in marketing, communications or the equivalent in a related field
Five (5) years' relevant experience in a similar or related position
Skills:
Proven skills in project planning, organization, and prioritization
Strong knowledge of marketing (strategic briefs, media briefs, analysis of media plan, compliance with objectives, etc.)
Demonstrated strategic thinking and solid advisory experience
Ability to communicate and collaborate effectively and harmoniously with staff and management at all levels
Strong interest in digital media and new technologies
Innovation and creativity; ability to develop new approaches to content creation, as well as promotional strategies and tactics
Excellent organizational skills and attention to detail
Excellent judgment, initiative, and autonomy
Strong ability to prioritize tasks, manage multiple files simultaneously, and handle time management; ability to lead several projects at once
Excellent communication skills (spoken and written) in French
Experience with Google tools (Docs, Sheets, Slides) is an asset
Knowledge of Radio-Canada's radio, audio, and news programming is an asset
Given the nature of the position, please submit your application (CV and cover letter) in French, preferably.
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next
step will be asked to complete a background check. This includes:
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.
CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location: 1000, Rue Papineau, Montreal, Quebec, H2K 0C2
Number of Openings: 1
Work Schedule: Full time

Skills Required