Job Description

Our client is a well-established leader in the construction industry where quality and craftmanship are always at the forefront. With a longstanding commitment to customer satisfaction, their designs and builds are also recognized as being innovative and creative. They are seeking a results-driven Marketing Specialist to support marketing initiatives and help grow brand awareness across Winnipeg and surrounding regions.
The Marketing Specialist will be responsible for executing marketing campaigns and supporting the company's efforts across digital and traditional platforms. This role involves working closely with the sales and leadership teams to help generate leads, promote brand presence, and enhance customer engagement. The ideal candidate is detail-oriented, creative, and experienced in managing multiple marketing channels with a strong hands-on approach.
Key Responsibilities

• Assist in the development and execution of marketing plans to support brand growth and sales initiatives.
• Coordinate and implement digital marketing activities, including:
• Website content updates and maintenance
• Social media planning and posting
• Email marketing campaigns
• Online advertising and SEO/SEM
• Support traditional marketing initiatives such as print materials, signage, events, and local advertising.
• Help maintain brand consistency across all customer touchpoints and marketing materials.
• Collaborate with internal teams (sales, design, senior leadership) to align on messaging and campaign goals.
• Assist with content creation for promotional materials, digital campaigns, and social media.
• Track and report on campaign performance using tools like Google Analytics and social media insights.
• Coordinate with external partners (designers, printers, media contacts) as needed.
• Support community events, sponsorships, and show home marketing efforts.

Qualifications

• Post-secondary education in Marketing, Communications, Business, or related field.
• 2-4 yearsof experience in a marketing role, preferably in real estate, home building, construction, or a related industry.
• Hands-on experience with digital marketing tools and platforms (e.g., WordPress, Mailchimp, Meta Business Suite, Google Ads, Google Analytics).
• Strong communication and organizational skills.
• Ability to multitask and manage competing deadlines in a fast-paced environment.
• Creative thinking with a good eye for layout, design, and branding.
• Experience with Adobe Creative Suite or Canva is an asset.
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) is a plus.

Why Join

• Join a respected and growing company with deep roots in Manitoba's building industry.
• Gain exposure to all aspects of marketing from strategy to execution.
• Work in a collaborative and supportive team environment.
• Contribute to projects that have a visible impact in the community.
• Competitive compensation and opportunity for career development.

David Aplin & Associates Inc., operating as Aplin, and its associated brands, CompuStaff and Impact Recruitment, is an award-winning employment agency connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and charge no fees to apply or engage with our recruiters. Our clients partner with us to help expand and diversify their teams. Please note that all applicants must be legally entitled to work in Canada, including holding any necessary work permits.

Skills Required