Job Description

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The Marketing Specialist will be responsible for developing and executing comprehensive digital and creative marketing strategies to support the company's growing and exciting real estate development projects. This role requires a versatile, hands-on marketer with expertise in both digital marketing and creative brand development. The ideal candidate will be able to work with marketing agencies, interior designers and other vendors to ensure all development projects and sales launches flow seamlessly. The ideal candidate will have knowledge on how to project manage marketing campaigns related to presentation centre launches, real estate floor plans, brand awareness campaigns, social media, content strategy and content creation and marketing collateral with the help of agencies and have very strong attention to detail paired with the ability to work with different stakeholders and teams.
Key Responsibilities:
Digital Marketing Execution:

• Work closely with internal and external teams such as: interior designers, digital esigners, landscapers, marketing agencies and other stakeholders in the real estate development sector
• Develop and implement social media and digital marketing campaigns for real estate projects, including paid search, social media, email, content marketing and brand awareness
• Oversee the design and execution of presentation centres, ensuring they reflect the quality and aesthetic of the project.
• Strong project management and project ownership skills
• Manage and optimize SEO/SEM strategies, Google Ads, and other digital channels to drive lead generation and engagement
• Drive brand awareness through traditional methods as well such as contests, events, festivals, conferences, etc.
• Oversee the company website and project microsites, ensuring content is up to date and engaging.
• Monitor progress of multiple campaigns, keep deadlines on track, communicate obstacles and proactively propose solutions to overcome them
• Collaborate with internal and external designers/agencies to create high-quality brochures, floor plans, signage, and presentation centre assets
• Ensure accuracy of room dimensions, layouts, and project details in all marketing materials.
• Write blog posts, email campaigns, and building content based on keyword research and hashtag research and research on competitors with notice of ongoing trends
• Coordinate the delivery of project signage, banners, and promotional materials.
• Manage relationships with external vendors, agencies, and partners.
• Stay up to date on real estate market trends, competitor activities, and best practices.

Requirements:
Qualifications:

• 4+ year's of digital and traditional marketing experience ideally in the real estate industry but not a non negotiable
• Ability to work 3x per week in office
• Excellent communication skills with ability to lead and brief an advertising agency, along with other stakeholders such as interior designers, sales teams, developers, landscapers, etc.
• Expertise in digital marketing channels, including paid media, branding, social, SEO, and content marketing
• Strong brand awareness marketing campaign experience
• Proven track record of project management and executing successful marketing campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
• Proficiency in social media marketing tools, such as Google Ads, Meta Ads, Instagram, YouTube and other Social Media content calendar and analytics tools, like Sprout Social, Hootsuite, Monday.com, etc.

Additional Details:

• This is a 100% in-office role, 3 days per week work week, located near 401 & Yonge in Toronto.

Skills Required