Job Description

Marketing Specialist (NOC 11202)

Gray Management Services

Whitehorse, YT
Full Time
Compensation: $30.50 Hourly

Duration

Permanent

Job Level

Senior management

Intended job posting audience

Anyone who can legally work in Canada can apply for this job. If you are not currently authorized to work in Canada, the employer will not consider your job application.
We are looking for a dynamic individual with proven marketing experience in real estate and rental management.

Job Duties

• Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
• Advise clients on marketing, advertising or sales promotion opportunities and strategies
• Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
• Manage post campaign analysis to measure and report on marketing and advertising metrics
• Develop and maintain social media accounts, including managing customer reviews and testimonials
• Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
• Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
• Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
• Arrange interviews, news conferences and other media events
• Act as spokesperson for an organization and answer written and oral inquiries
• Coordinate special publicity events and promotions for internal and external audiences
• Assist in the preparation of brochures, reports, newsletters and other material
• Represent and act as an agent for talented individuals or individuals with specific occupational expertise
• Prepare or oversee preparation of sports, literary, performance or other contracts.

Education, Experience & Qualifications

• Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry-preferably with a real estate or property management company.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Required Experience: 3-5 years\xe2\x80\x99 experience as a marketing professional Work Scheduling & Duration: Fulltime, Permanent. 33-40 hours per week, may include evening and weekends. Must be flexible on scheduling. Must have own vehicle and drivers license, cellphone, laptop computer, must be able to pass criminal record check.