Job Description

Description

The

Haskayne School of Business

is currently seeking a Full-time Limited Term

Marketing and Recruitment Specialist

for approximately 24 months.


At the Haskayne School of Business, our Executive and Professional Development (EPD) team is on an ambitious mission: to be a premier partner for leadership and business education recognized globally for excellence and impact. We deliver world-class learning experiences that connect big ideas to real-world results, empowering individuals and organizations to lead with confidence, curiosity, and a competitive edge.


Through our open-enrolment and custom programs, we equip corporations, seasoned managers, senior executives and individuals who are on a path of continuous learning with the skills and insights to thrive in today's rapidly changing business landscape.


As the Marketing and Recruitment Specialist for Haskayne EPD, this position is the driving force behind building awareness, generating engagement, and attracting top-tier participants to EPD programs. The role requires crafting compelling campaigns, managing multi-channel marketing efforts, and showcasing how Haskayne helps leaders grow and succeed.


Under the leadership of the Manager, Marketing and Operations, EPD, this position plays a key role in planning and execution of marketing, communications, and recruitment strategies that deliver measurable results, and engaging with prospective clients and participants, while representing Haskayne EPD with expertise, professionalism, and enthusiasm.


Reporting to EPD's Manager, Marketing & Operations, this position works closely with its peers in the department and collaborates with colleagues within the School and across the University to achieve the desired objectives.



Due to operational requirements, this role works predominantly on-campus, except when attending offsite meetings or events. Primary working hours are Monday to Friday, 8:30 A.M. to 4:30 P.M. (35 hours per week); however, due to constantly shifting priorities, flexibility is essential, requiring some evening and weekend hours. This position is part of the AUPE Collective Bargaining Unit.

Summary of Key Responsibilities

(job functions include but are not limited to):


The Marketing and Recruitment Specialist is accountable for the coordination of recruitment, lead generation and conversion activities to the meet the team's client acquisition and revenue targets. Projects are to be managed effectively, on schedule, on budget and aligned with Executive Education strategic goals by focusing on the following:


Marketing

In collaboration with the EPD leadership team, developing and executing an annual strategic marketing and communications plan while ensuring adherence to annual marketing budget Navigating different communication channels and tools such as social media, website, and email campaigns to coordinate marketing and recruitment initiatives Evolving the marketing and communication initiatives to align with industry best practice and market innovations, identifying opportunities in the business community to showcase EPD Keeping current with new developments in training and executive development programs and presenting competitive analysis, informing the design and positioning of new programs Responsible for the development, writing and active editing of Haskayne marketing materials including program brochures, advertising messaging, social media, newsletter, and website content (digital and print) Working in Adobe suite to create graphics and videos, editing images and updating template layouts while aligning with University of Calgary branding standards

Stakeholder Engagement & Lead Generation

Liaising with the Haskayne MarComm team to ensure alignment with the Haskayne School of Business and University of Calgary key messages and brand standards Responsible for liaising with external marketing agency and providing project management oversight to ensure campaigns are delivered on time, on brand, and aligned with Executive Education's strategic goals Liaising with external partners such as vendors, conference, and tradeshow promoters Developing, coordinating, and executing tactical recruitment initiatives such as information sessions, and regional and national recruitment activities Promoting and publicly speaking about open enrolment and custom programs at internal and external events including information sessions, industry events, tradeshows, and webinars Identifying target businesses in a variety of industries with alumni contacts, and other sources as appropriate Identifying program ambassadors, conducting interviews, formulating quotes, and writing success stories Responding to candidate inquiries and providing guidance to applicants Effectively leveraging CRM to capture and manage business development follow-up activities Liaising with the graduate program recruitment team and others to make appropriate referrals to university services and departments.

Reporting and Data Analytics

Defining, tracking, and reporting on the effectiveness of marketing, lead generation, conversion, and qualification metrics for each program to support enrolment targets through analytics and data mining Supporting the Key Performance Indicators (KPI) process including calculating Return on Investment (ROI) on all marketing and recruitment initiatives
Conducting regular market and client segmentation analysis to recommend target clients and opportunities

Qualifications / Requirements:

Post-secondary degree in management, business, marketing, or communications (an MBA or master degree considered an asset) 3+ years of progressive experience related to student recruitment, marketing or business development; an equivalent combination of education and experience will be considered Demonstrated problem solving and decision-making skills Ability to manage multiple projects and events effectively with rapidly changing priorities Experience in market research, analyzing marketing analytics, KPI reporting/tracking, and sales, ideally for learning products and services Excellent written, oral, visual design and presentation skills with demonstrated experience producing a variety of communication for internal or external stakeholders Demonstrated ability to build relationships with internal and external stakeholders at multiple levels Digital marketing experience, including writing and creating e-newsletters, video production/marketing, email campaigns, managing social media channels/communities and administering search engine optimization considered a strong asset Experienced in the use of Content Marketing, Registration, and CRM systems or business development administration functions, including preparing proposals and presentations an asset Attention to detail, exceptional organizational, negotiation and interpersonal skills and discipline in follow-through Professionalism and a strong work ethic, as well as the ability to operate effectively within a dynamic, customer-facing, team environment Experience working in an adult learning operation or business an asset

Application Deadline:

September 17, 2025

We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.


This position is part of the AUPE bargaining unit, and falls under the

Specialist / Advisor Job Family, Phase 2.


For a listing of all management and staff opportunities at the University of Calgary, view our

Management and Staff Careers website

.

About the University of Calgary

UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.


The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.

As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Institutional Commitments (

equity@ucalgary.ca

) and requests for accommodations can be sent to Human Resources (

hrhire@ucalgary.ca

).

Do you have most but not all the qualifications? Research show that women, racialized and visible minorities, and persons with disabilities are less likely to apply for jobs unless they meet every single qualification. At UCalgary we are committed to achieving equitable, diverse, inclusive and accessible employment practices and workplaces and encourage you to apply if you believe you are right for this role.

We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.