Job Description

About Local Handyman

Local Handyman is one of the fastest-growing home services franchises in North America. With a high-touch, premium franchise model, we are redefining the handyman industry. We support franchisees with centralized marketing, strong systems, and relationship-driven growth.

We are looking for a

Marketing Manager

who doesn't just run campaigns but

lives and breathes our brand

. This is a hands-on leadership role for someone excited about scaling a franchise system across North America.

Key Responsibilities:

1. Strategy & Leadership

Develop and execute the overall marketing strategy (online and offline). Build and manage a marketing team, including offshore/remote resources. Align marketing initiatives with franchise growth goals and brand standards. Report on KPIs, ROI, and campaign performance directly to leadership.

2. Digital & Paid Media

Manage and optimize advertising campaigns (Google Ads, Meta/Facebook Ads, LinkedIn, etc.). Oversee SEO, paid search, retargeting, and organic social campaigns. Ensure consistent tracking, reporting, and lead flow to the franchise development team.

3. CRM & Automation

Strong experience with

Go High Level (GHL)

or similar CRM/automation platforms. Build automated workflows, drip campaigns, and sales pipelines that support both franchise sales and local franchise marketing.

4. Offline Marketing

Support trade shows, home shows, and local franchise-level marketing initiatives. Develop print campaigns, flyers, direct mail, and community partnerships.

5. Funnels & Growth Marketing

Build and optimize funnels for lead generation and franchise development. Experience with

Russell Brunson-style funnel strategies

and/or

Alex Hormozi's frameworks

is a major asset. Innovate with new approaches to capture leads, build community presence, and enhance conversion.

6. Brand & Content

Maintain and grow brand consistency across all channels. Oversee content creation (website, social media, email campaigns, PR). Champion the Vivid Vision and ensure it comes alive in marketing execution.

What We're Looking For:

Experience:

Minimum

5 years of proven success

in both digital and traditional marketing.

Track record

of delivering measurable marketing results is more important than years on paper. Experience in

franchise marketing

or multi-location brands preferred. Background in

building and managing offshore/remote teams

is a strong asset. Demonstrated ability to

build and execute funnels

and manage

Go High Level CRM systems

.

Skills & Qualities:

High-level strategic thinker

who can also roll up their sleeves and execute. Heart-centered leader who understands and protects company culture. Open-minded, creative, and willing to innovate beyond "cookie-cutter" marketing. Strong leadership skills with experience in

fast-paced, growth-oriented environments

. Fully aligned with our brand's mission: not just marketing, but

making a difference in people's lives and communities

.

Education:

A degree is nice but not required. What matters most is

real-world results and a proven marketing portfolio

.

Why Join Local Handyman?

Be part of one of the

fastest-growing franchises

in North America. Work directly with the CEO and leadership team in shaping the future of the brand. Opportunity to build and lead a world-class marketing team. Entrepreneurial, fast-moving, supportive culture with

heart at the center of everything we do

.
Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

Benefits:

Company events Dental care Extended health care Flexible schedule Paid time off
Application question(s):

In one sentence: What's your marketing superpower? What excites you about working in a franchise brand? Which city are you located in?
Work Location: Hybrid remote in White Rock, BC V4B 4J2