Job Description

Marketing Manager

Location:

Hybrid (1-2 times a week in office)

A

bout Maverick Games

Maverick Games is an Ontario-licensed iGaming operator offering both an online casino and sportsbook experience. We're a fast-growing, data-driven team that combines player-first product design with high-impact marketing. As part of a lean but ambitious team, you will lead and execute marketing strategies that drive acquisition, engagement, retention, and brand growth across multiple verticals.

Role Overview

We are seeking a strategic and hands-on Marketing Manager who will own the full marketing lifecycle: from brand positioning, media planning, and partner / affiliate strategy, to campaign execution, performance measurement and optimization. You'll work across performance (paid & organic), retention/CRM, creative strategy, and partner/affiliate marketing -- all with a strong orientation to the iGaming market, regulatory compliance, and fast-moving digital channels.

Key Responsibilities

Develop and execute comprehensive marketing strategies aligned with business goals: player acquisition, deposit/active user growth, retention, brand awareness, lifetime value (LTV). Plan, execute and optimise multi-channel campaigns (digital / paid search, display, social, influencer, affiliates/partners, email/CRM, on-site/promotions). Own the marketing budget: propose, implement, monitor and report on spend, ROI, CPA, lifetime value, and conversion metrics. Build and manage affiliate/partner programmes: recruit, negotiate, and optimise affiliate/partner relationships and offers. Set and track KPIs such as traffic volumes, registrations, first deposits, conversion rates, deposit/withdrawal trends, ARPU, churn, retention, ROI. Collaborate with the design, product, operations, compliance and data teams to ensure marketing creative, offers, promotions and tracking are aligned and performant. Ensure all marketing and promotional activity is fully compliant with Ontario (and any relevant) gaming regulations and internal policy. Conduct market research and competitor analysis: monitor competitive activity in the iGaming space, identify trends and opportunities, and adapt tactics accordingly. Lead promotional and campaign planning (e.g., tournaments, seasonal offers, VIP programmes) to drive engagement and retention. Present regular performance reports to senior leadership, with insights, learnings, and proposed action plans.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related discipline. 4+ years of experience in marketing roles, ideally in iGaming, online gambling, gaming, or other digital entertainment/fintech sectors. Proven track record of driving acquisition and retention for digital/online businesses (bonus: experience in regulated markets). Strong analytical mindset: comfortable working with data, tracking campaign performance, optimising spend, interpreting metrics like CPA, ROI, LTV, churn. Deep knowledge of digital marketing channels (paid search, display, social, affiliates, CRM) and best-practices. Excellent communication and collaboration skills; you'll be working cross-functionally and presenting to leadership. Self-starter, able to operate in a fast-paced, lean environment where priorities can shift. Understanding of regulatory environment in gaming is a strong plus (compliance with advertising-standards, jurisdiction constraints).

Nice-to-Have

Experience specifically within the iGaming or sportsbook industry (Canada or international). Prior experience managing affiliate or partner marketing programmes in gaming. Experience with CRM/retention tools and lifecycle marketing strategies (welcome offers, re-engagement, VIP programs). Creative mindset -- able to innovate offers, promotions, campaigns that stand out in the gaming market. Experience working in a hybrid/remote environment, or in a start-up/scale-up context.

What We Offer

Competitive salary and performance-based incentive scheme. Flexibility to work remote/hybrid from Ontario (or with strong alignment to the team/time-zone). Opportunity to significantly shape the marketing function at an operator building from the ground up. Close collaboration with senior leadership, product, data, finance, operations -- high visibility role with real impact. * A dynamic, entrepreneurial culture where ideas matter and execution is valued.